During a recent Fiat Chrysler Automobiles event, I candidly approached Mark Allen, head of Jeep design, and asked him if he could run down ten things that make the Renegade unique.

Here are my top ten takeaways from my recent road trip with the Jeep Grand Cherokee EcoDiesel.

During the Chrysler Group’s recent “What’s New Program” held in Michigan, I had a chance to speak with Mark Trostle, who lead the design team for the six prototypes that were unveiled at Moab this year.

The new Jeep Performance Parts division has rolled out what’s sure to be a hit with owners wanting to add a more unique personalization feature to their Jeeps.

The buzz is already building for the new Jeep Renegade following the official debut of the compact SUV at the 2014 New York International Auto Show. Some good, some bad, but it certainly has sparked some discussions among consumers and journalists alike. Of course, a lot of the talk has been centered on the exterior design, which has taken some criticism from die-hard Jeep enthusiasts.

OK, it’s finally here – the all-new Jeep Renegade that the brand hopes will give it a unique offering in the small SUV market. Debuting at the 2014 New York International Auto Show, the new Jeep is targeted at what the company describes as “youthful and adventurous customers.” In short, if you’re one of those longtime Jeep enthusiasts who has been making the trek to Moab for the past ten years for Jeep’s Easter Safari, then the Renegade probably isn’t for you.

Jeep and Mopar have teamed up to introduce six concept models that will likely have Jeep enthusiasts considering even more custom options to tackle those trails. Then again, that’s really second nature when it comes to owning a Jeep, right? Still, the Jeeps, which made their official debut at the annual Easter Jeep Safari in Moab, should up the ante even more. From a Wrangler bearing the code name “Level Red”, to an up-fitted Cherokee painted in Satin Silver, the Jeeps feature a range of custom features aimed at enhancing the thrill of off-roading.