Jeep Renegade Lands Starring Role in ‘Star Wars’ Ad

It looks like the Star Wars franchise has landed another fan in the form of a Jeep.

A new TV spot for Star Wars: The Force Awakens, set to hit theaters December 18, features the Renegade soaking up some of the limelight from the latest installment of the popular franchise, as highlighted in the ad below.

The tie-in, you ask, aside from the obvious marketing benefit? “Even though you don’t have to deal with X-Wing Fighters, Star Destroyers, or Tie Fighters on your daily commute, Jeep Renegade still gives you the freedom to journey far, far away.” Hey, Jeep’s words, not ours.

But I have to admit, seeing those ships fly around to the sound of that classic Star Wars theme music is definitely iconic. So I guess in that regard, there’s a whole lot of similarity between the film franchise and the staying power of the Jeep nameplate.

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