It looks like Jeep is hoping to leverage some of that nostalgia from the King of Pop.
A series of four new ads for the brand’s all-new Altitude Edition feature an unreleased song by Michael Jackson called “Love Never Felt So Good” from the just-released album “XSCAPE.”
The Jeep campaign is centered on Jeep’s partnership with USA Basketball and features National Team point guard Kyrie Irving in the ads in a partnership with Epic Records, according to an official company press release. The Altitude Edition lineup includes all vehicles in Jeep’s portfolio featured with unique interior and exterior accents.
Chances are it will be hard to “escape” the campaign (no pun intended) as it’s being promoted across a variety of different platforms spanning from print to social media and everything in between. Couple that with all the attention that Jackson’s new album will likely get this summer, and the buzz potential jumps up even more.
Regardless of whether you like Michael Jackson’s music or not, it’s a campaign you’ll certainly want to follow if you’re a Jeep fan.
Along with offering prizes like trips to USA Basketball exhibition games, the campaign also includes a chance to win an all-new 2014 Jeep Wrangler Altitude Edition.