Tag: new Jeep

A new vehicle — like the new Jeep Renegade, which is aimed at a new demographic — calls for a new kind of marketing campaign.

Does GM really think it can come up with anything remotely competitive with the Wrangler? Certainly not a new Hummer, right?

Well, we took the Renegade off-roading. And die-hard Jeep fans can rest easier, because the new SUV, with a personality all its own, certainly lives up to the Jeep nameplate.

When I learned I’d be getting a 2015 Jeep Cherokee Limited in Detroit to test drive in January, I figured I’d learn a few more things about the SUV that I hadn’t previously considered.

A California woman is trying to figure out why her 2015 Cherokee went up in flames just a day after she purchased the new Jeep.

Vowing to return the BMW that her ex-boyfriend bought her last year for Christmas, former “American Idol” winner Jordin Sparks decided to treat herself to a new Jeep Rubicon for her 25th birthday, complete with a red bow.

The Rolling Stones are helping to roll out the new Renegade in the U.K. by auctioning off one of the Jeeps for charity signed by members Mick Jagger, Keith Richards, Ronnie Wood and Charlie Watts.