rob_engineer

Unless the price is too good to pass up, not sure why anyone would buy a 2011 over a 2012. The engine change in 2012 is a drastic improvement over 2011 and comes with 10% better gas mileage.

WineCountryWheeler

My $.02, I would send a mass email to the sales departments of the 10 dealerships nearest you, and Make sure that you don't blind CC. You want them all to know who they are competing against. You should look for at least 5% under invoice. Close to that and it's still probably a good deal.

doc5339

Recommend you start by seeing if TreadLightly
Membership still gets 1% below invoice price; if so, start there and negotiate down.

The more patient you are and the more dealers you send your specs to, the better the results.

Specifying build to own also lets you compare "apples-to-apples" in regards to finding the dealer that will give the lowest price.

phljeeper

The only dealer I know of that offers huge discounts on Wranglers is Koons in Tysons Corner, VA. Look on jeepgarage and there is a forum page dedicated to the offer from Koons. They are typically well below invoice typically at employee pricing.

fiasko915

I would agree with this. I just bought a 2016 Rubicon Hard Rock and I tried to use treadlightly, BUTTTTTTTTt...... you need to be a member for 30 days before the discount can be applied, hence, I didn't use the discount. I got the jeep for just about invoice price, maybe a touch under.

There are some dealerships in Texas that show the pricing on the website. I used those printouts and took them to my local dealer since they had generally what I wanted in stock. I was looking for an all white Rubicon, with the white hard top, in automatic, due to the hot summer's we have here in El Paso. They had a Hard Rock in that exact configuration, so I printed out several hard rock jeeps and used that as my starting point for negotiations.

BOWICON

Jeeps are going to be priced differently in different states due to the popularity and what that state offers for terrain. For instance, here in California I purchased a brand new 2016 JKU Sport with 10 miles on it but my brother up in Washington State purchased a 2012 for a couple grand more. Personally, I spent several months watching several dealerships near me to find what I wanted for how much I wanted to spend. Make sure you have a good idea of how much they go for normally and do your research before hand. Good luck and post a picture of your new Jeep!

A tip, if you want to see what the dealership has on the lot without getting bothered, go at night when the sales people go home. Easy to walk around a see what they have.

2MchFun

I came from the 'Vette world as well. I got Koons in Tyson's Corner to match the Kerbecks price on my Z06.
I have never seen a "jeep equivalent" to Kerbecks. As mentioned above, location plays a role in the motivation of dealers. After moving to Utah, I sold my Vette and my Grand Cherokee to get my current ride (JKUR). Jeeps are so popular here that you can only do so much dealing.

spartan99

Early Pentastars had serious problems. 2011 and 2012 are the worst JKs. Avoid those years.

rob_engineer

To clarify for those who may not know, the 2011 model year wrangler did not have the pentastar. I can see how one would want to avoid the 2012 and early build 2013's due to the head concern. However, my 2012 is going very strong at 85,000 miles. I haven't had any problems. I am thrilled with its performance and reliability. I sure would like to know some statistics about number of 2012's and 2013's built vs how many have had head issues.

Breaktrack

My 2012 is going really strong at 125,200 miles. I had the head problem at about 13,000 and the dealership fixed it at no cost to me. Other than that I've not had any major problems. This is my 7th Jeep vehicle in a row and one of the most reliable.

Mac