MSRP Sticker Price vs Purchase Price
 

I'm going to be buying a new 2013 2dr automatic Wrangler in the next week or two. Just wondering how much people were able to get off from the sticker price.

Thanks guys!

Depends, My MSRP was 41k and I got it down to 35k. Timing is important, also if you know the jeep was on the lot for a short time (less then a month) dealer will work with you on the price more. Less time on the lot means less money the dealer has to shell out.

Try to get below the dealer invoice. They have up to 2k in hold back so the real dealer price would be 2k below dealer invoice.

One last thing, if you get your loan through the dealer. Use that to get the price down more. Dealers get a commission on loans.

Just try to work them down to invoice, or a little below if you can twist their arm enough. I got down to invoice on my 2012 jkus with not alot of effort. Sticker was $35,500 I paid about 28,000 after taxes (12%).
Good luck!!

Also look a www.truecar.com to see what others in your area are paying. Hope it helps.

Peace

If its any help I picked up a new Sahara, hard top, my gig nav, heated mirrors/ power window group (two door)...

Sticker was 27,000.......negotiations started there.....iirc the msrp was around 32k-31k

Just got a JKU Sport that had a MSRP of $33k(Auto, Hard Top, Max Tow, Connectivity, Side Steps, 24S package)....There is not a ton of markup on the Sport model due to fewer profitable options. Invoice was around $31.5k.....I got it for $30k. TrueCar says that in this area this configuration was selling for about $31.5k.....so I feel like I received a fair price for the Jeep. The dealer also offered me a very fair trade in value, and I qualify for the best interest rate on the bit that I did finance. All parts of the transaction added up to it being a fair deal.

My MSRP was $38800, I paid $34400.

Paid $500 over invoice for the only rubi in Las Vegas at that time. Life was good that day.

Sticker on mine was $43035. I paid $36000 out the door. Mine was an ordered unit.

Just paid 31 OTD for my 2013JKU with a 32k MSRP @ 7.5% tax