Depends, My MSRP was 41k and I got it down to 35k. Timing is important, also if you know the jeep was on the lot for a short time (less then a month) dealer will work with you on the price more. Less time on the lot means less money the dealer has to shell out.
Try to get below the dealer invoice. They have up to 2k in hold back so the real dealer price would be 2k below dealer invoice.
One last thing, if you get your loan through the dealer. Use that to get the price down more. Dealers get a commission on loans.
Last edited by LOST-JKUR12; 04-01-2013 at 04:14 PM.
Just try to work them down to invoice, or a little below if you can twist their arm enough. I got down to invoice on my 2012 jkus with not alot of effort. Sticker was $35,500 I paid about 28,000 after taxes (12%).
Just got a JKU Sport that had a MSRP of $33k(Auto, Hard Top, Max Tow, Connectivity, Side Steps, 24S package)....There is not a ton of markup on the Sport model due to fewer profitable options. Invoice was around $31.5k.....I got it for $30k. TrueCar says that in this area this configuration was selling for about $31.5k.....so I feel like I received a fair price for the Jeep. The dealer also offered me a very fair trade in value, and I qualify for the best interest rate on the bit that I did finance. All parts of the transaction added up to it being a fair deal.
2013 Wrangler Unlimited Sport S (Billet w/ Max Tow 3.73 and 430RBZ Stereo)
- 315/70 R17 Bridgestone Dueler AT Revo 2 w/ Dick Cepek 17x9 DC2 Wheels
- Rusty's Offroad 2" Coils, M95 Shocks, JKS Quicker disco, 1.25" BL, Fox SS & aFe High Tuck Exhaust
- Custom relay/switch electrical setup & KC Apollo 6" Lights on A-Pillar & Trucklite LED Headlights & LED 10" Light Bar
- Smittybilt SRC Side Armor & Rusty's Offroad Bumpers & Teraflex Hinge Carrier AND TrekArmor Interior AND Trektop NX