MSRP Sticker Price vs Purchase Price

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  1. #1
    JK Newbie
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    Default MSRP Sticker Price vs Purchase Price

    I'm going to be buying a new 2013 2dr automatic Wrangler in the next week or two. Just wondering how much people were able to get off from the sticker price.

    Thanks guys!

  2. #2
    JK Newbie LOST-JKUR12's Avatar
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    Ventura County, CA
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    Depends, My MSRP was 41k and I got it down to 35k. Timing is important, also if you know the jeep was on the lot for a short time (less then a month) dealer will work with you on the price more. Less time on the lot means less money the dealer has to shell out.

    Try to get below the dealer invoice. They have up to 2k in hold back so the real dealer price would be 2k below dealer invoice.

    One last thing, if you get your loan through the dealer. Use that to get the price down more. Dealers get a commission on loans.
    Last edited by LOST-JKUR12; 04-01-2013 at 05:14 PM.

  3. #3
    JK Newbie
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    Just try to work them down to invoice, or a little below if you can twist their arm enough. I got down to invoice on my 2012 jkus with not alot of effort. Sticker was $35,500 I paid about 28,000 after taxes (12%).
    Good luck!!

  4. #4
    JK Newbie Ret Vet 007's Avatar
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    Also look a www.truecar.com to see what others in your area are paying. Hope it helps.

    Peace

  5. #5
    JK Newbie
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    Va
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    If its any help I picked up a new Sahara, hard top, my gig nav, heated mirrors/ power window group (two door)...

    Sticker was 27,000.......negotiations started there.....iirc the msrp was around 32k-31k

  6. #6
    JK Newbie xirtic's Avatar
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    Carpentersville, IL
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    Just got a JKU Sport that had a MSRP of $33k(Auto, Hard Top, Max Tow, Connectivity, Side Steps, 24S package)....There is not a ton of markup on the Sport model due to fewer profitable options. Invoice was around $31.5k.....I got it for $30k. TrueCar says that in this area this configuration was selling for about $31.5k.....so I feel like I received a fair price for the Jeep. The dealer also offered me a very fair trade in value, and I qualify for the best interest rate on the bit that I did finance. All parts of the transaction added up to it being a fair deal.
    2013 Wrangler Unlimited Sport S (Billet w/ Max Tow 3.73 and 430RBZ Stereo)
    - 315/70 R17 Bridgestone Dueler AT Revo 2 w/ Dick Cepek 17x9 DC2 Wheels
    - Rusty's Off Road 2" Coils with Skyjacker M95 Shocks, JKS Quicker disconnects, Fox SS AND afe High Tuck Exhaust
    - Custom relay/switch electrical setup & KC Apollo 6" Lights on the bumper/A-Pillar & Trucklite LED Headlights
    - Smittybilt SRC Side Armor & Olympic 4x4 F/R Boa Bumpers & Teraflex Hinge Carrier AND TrekArmor Interior AND Trektop NX

  7. #7
    JK Super Freak Tripletsi's Avatar
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    Pittsburgh, PA
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    My MSRP was $38800, I paid $34400.
    2012 JKU Sahara Auto 3.73 - AEV 2.5" JK DualSport XT Suspension - Rock Krawler Front LCA's - Toyo OC M/T 275/70R18 on KMC XD Misfit 18x9x5bs - AEV JK Premium Bumper w/Skid Plate - Warn CTI-S Winch - IPF 901XSD Extreme H9 Lights - Poison Spyder Customs JK RockBrawler Rear Bumper - Teraflex JK HD Hinged Carrier - Teraflex HD Dif. Covers - Evo Mfg C2 Gussets w/LCA Skids with Protek Skid System - Nitro Front Axle Sleeve Kit - Crown F&R Ext. Brake Lines

  8. #8
    JK Newbie
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    Paid $500 over invoice for the only rubi in Las Vegas at that time. Life was good that day.

  9. #9
    JK Junkie mattgt5's Avatar
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    mount pleasant, sc
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    Sticker on mine was $43035. I paid $36000 out the door. Mine was an ordered unit.
    2007 Steel Blue JKUR

  10. #10
    JK Enthusiast Namtaru's Avatar
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    Just paid 31 OTD for my 2013JKU with a 32k MSRP @ 7.5% tax
    Last edited by Namtaru; 04-30-2013 at 10:40 PM.

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