Over 400 FCA Dealerships Earn ‘Customer First Award for Excellence’
Dealerships honored for high level of sales & customer service.
FCA has announced that 468 Chrysler, Jeep, Dodge, Ram and FIAT dealerships have earned the “2018 Customer First Award for Excellence” designation.
“The number of Customer First Award for Excellence dealers continues to increase year over year, demonstrating FCA and our dealers’ consistent focus on providing a superior customer experience,” says Al Gardner, Head of Network Development. “These 2018 Customer First Award for Excellence dealers are leading the way for our network, and the award is clear evidence of their everyday dedication and commitment to their customers.”
Reid Bigland, Head of U.S. Sales, agrees. “The fact that our Customer First Award for Excellence dealers demonstrated this level of excellence in such a highly competitive market demonstrates their drive to be the best of the best,” he noted. “Customers today have higher expectations of the shopping and ownership experience, and our Customer First Award for Excellence dealers are meeting – and exceeding – those expectations.”
FCA US created the Customer First Award for Excellence with its dealer partners and J.D. Power to improve customer satisfaction with Chrysler, Jeep, Dodge, Ram and FIAT dealerships in the United States with a specific focus on sales, employee training, facility condition and service experience. The program was originally launched in October 2015.
“Providing an exceptional customer experience for our vehicle owners requires a relentless dedication to excellence every business day,” says Pietro Gorlier, Head of Parts and Service (Mopar). “Our Customer First Award for Excellence dealers have earned this distinction and continue to serve as an outstanding example for other dealers to follow.”
All 2,600 Chrysler, Jeep, Dodge, Ram and FIAT dealerships are eligible to pursue and earn this prestigious award on an annual basis. Dealerships must achieve stringent goals in five core areas to earn the coveted designation: people, facility, processes, customer performance metrics, and training certification.