FCA’s U.S. Sales Reach 1.7 Million — a 17-year High!
Wrangler led the charge in 2018, beating previous sales records.
FCA U.S. today reported December U.S. sales of 196,520 vehicles, a 14 percent increase compared with sales of 171,946 vehicles in December 2017.
Retail sales for the month rose slightly to 151,077 vehicles. Fleet sales totaled 45,443 vehicles and accounted for 23 percent of total sales during the month.
The Jeep Wrangler was the standout for the month and the year. Wrangler notched record December sales of 19,800 vehicles and full-year sales of 240,032. The results significantly exceeded the former full-year sales record of 202,266 set in 2015.
For the year, U.S. retail sales were 1,760,488, marking the highest level since 2001 when sales reached 1,833,186 vehicles. Total U.S. sales rose 9 percent to 2,235,204 compared with 2,059,376 vehicles for 2017. Fleet sales accounted for 21 percent of the company’s overall sales in 2018.
“This year’s performance underscores the efforts we undertook to realign our production to give U.S. consumers more Jeep vehicles and Ram pickup trucks,” said Reid Bigland, Head of U.S. Sales. “We see sales remaining solid in 2019 and we look forward to expanding our vehicle portfolio with the addition of the much-anticipated Jeep Gladiator.”
FCA reports Jeep sales rose 10 percent to 80,449 vehicles in December. For the year, sales increased 17 percent to a record 973,227 vehicles, eclipsing the last record of 926,376 vehicles in 2016.
The Jeep Cherokee and Jeep Compass joined the Wrangler in setting new records for December and the year. Cherokee sales rose 7 percent to 20,800 vehicles. For the year, sales were 239,437 vehicles. Compass sales rose 46 percent to 12,745 in December. For the year, sales were 171,167, which beat the previous record of 94,601 set in 2016.