Grand Cherokee Sets Monthly High in Record Sales for April
Jeep Grand Cherokee sales rose 23 percent, hallmarking the second-consecutive month of high sales for the SUV.
FCA US LLC notched four U.S. sales records for April, highlighting consumer demand for the company’s brands despite continued softness within the industry.
FCA sold 172,900 vehicles in the month compared to 184,149 vehicles for the same period a year earlier. Retail sales accounted for 129,382 vehicles and fleet accounted for 25 percent of total sales. On a year-to-date basis, fleet accounted for 27 percent of total sales.
The Jeep Compass and Jeep Grand Cherokee both reported April records as sales rose 10 percent and 23 percent, respectively. This was the second consecutive month Grand Cherokee set a record monthly high.
The Ram brand achieved its fourth consecutive month of record sales for the year, as April sales rose 25 percent to 53,811 vehicles. Ram pickup sales also had their second consecutive month of record sales with 49,106 vehicles sold as a result of strong demand and effective marketing.
“April marks the start of the spring selling season and we anticipate strong consumer spending as we move through May,” U.S Head of Sales Reid Bigland said. “The industry may be shaking off the first-quarter sluggishness, but shoppers are coming into showrooms and buying. We sold more than 300 Jeep Gladiators, which are now starting to arrive in showrooms across the country, and we expect our Gladiator count to continue to rise, reflecting both ongoing demand and the fulfillment of the 4,190 orders taken in early April for the 2020 Gladiator Launch Edition.”
See the attached table for the breakdown of brand and nameplate sales.
FCA will end its practice of reporting U.S. and Canada sales on a monthly basis following June results. It will report monthly sales for May and June, but will move to quarterly reports in on October 1, 2019, covering the months of July, August and September.