Jeep Grabs Attention and an Award in Geneva

Most Creative Display

Each year a Creativity Award is handed out to the best manufacturer’s stand by the CPG jury of advertising and communication professionals.  This year, the judges praised the Jeep stand for its wide range of materials used, the stand’s horizontal and vertical visual animation, the natural and urban feel of the stand and for using a little bit of history.

On presenting the award, the jury remarked: “The ‘natural’ element in its decoration, accentuated by screens displaying images of untamed nature to visitors, arouses lively interest, exerting a form of sublime attraction. The vehicles on show were suitably blended into either an urban or off-road background, depending on their positioning.”

The stand was a perfect venue to showcase three new Jeep SUVs making their European debut, each one illustrating how the brand’s range now encompasses a spectrum from the track to the trail.