Jeep Gets into the Holiday Spirit with OneRepublic
‘Big Finish’ campaign puts a spin on holiday classics with OneRepublic rockin’ ‘White Christmas’ & Jeeps traversing snowy landscapes.
FCA’s year-end “Big Finish” advertising campaign has launched on TV and online channels and includes Hollywood superstars helping to get auto enthusiasts in the holiday spirit, including wrestling champ Bill Goldberg, multi-platinum pop-rocker Gwen Stefani, and Grammy-nominated band OneRepublic.
“Our challenge during the holidays, when we are oversaturated with holiday music and bells ringing, is how do you get more than your fair share of attention if you use the same device as everyone else, and at the same time remain true to the identity of our brands?” said Olivier Francois, FCA’s Chief Marketing Officer. “The answer, as always, is the creative twist. From a rap reimagination of ‘Jingle Bells,’ to the heavy metal track ‘Santa Claus is Back in Town,’ to enlisting artists such as OneRepublic and Gwen Stefani to put their own spin on holiday music, it gives us the opportunity to hear a story that speaks to the moment and stands out at the same time.”
WWE and WCW icon Goldberg stars in FCA’s Dodge holiday spot, helping hype muscle cars like the Dodge Charger and Challenger. And No Doubt‘s Stefani provides pitch-perfect holiday cheer with the original track “You Make It Feel Like Christmas,” from her new holiday album by the same name, which provides the soundtrack to Ram’s “Ginger Builders” commercial.
It’s OneRepublic, however, that landed the coolest spot, hyping Jeeps. Titled “Colorful Christmas,” the festive spot features a vibrant re-imagination of “White Christmas” by OneRepublic, with the Jeep brand’s full vehicle lineup celebrating the colors of the holiday season, set against mountainous red rocks, emerald green forests, aqua blue coastlines, softly lighted city streets, and white snowy landscapes.
The “Colorful Christmas” ad marks the Colorado band’s second collaboration with the Jeep brand this year. And as a gift to fans, OneRepublic’s cover of “White Christmas” is available for free download exclusively on Jeep.com until Nov. 8 at 11:59 p.m. ET.