Jeep Gladiator Rubicon Gets Slight Price Increase in Q4
Jeep’s priciest Gladiator gets a $330 price hike, and you won’t find many factory discounts or incentives on any trim level.
By all accounts, the Jeep Gladiator has received nothing but glowing reviews thus far. In fact, the only real complaint most folks have about the new off-road pickup is that it’s kind of expensive. Not to mention finding a stripped base model isn’t exactly easy, with fully-loaded examples dominating dealer inventory. Unfortunately, as the deal sleuths over at Cars Direct recently learned, things are actually getting getting worse. At least for those shopping for a top-of-the-line Gladiator Rubicon, that is.
The folks at Cars Direct noticed that in Jeep’s most recent dealer order guide, the Rubicon has received a bit of a price increase. The base price of a Rubicon is now $45,370, which is $330 more than the previous starting price of $45,040 including a destination fee of $1,495. That’s a pretty insignificant jump, of course, but notable nonetheless. And it looks like a straight price increase, because there’s no obvious changes or additions to the standard equipment list.
Thankfully, the Rubicon is the only Gladiator model to receive a price hike. But it does make an already expensive vehicle even more expensive. As Cars Direct points out, a Gladiator Rubicon equipped with the eight-speed automatic transmission now runs $47,040. Which is a grand more than a similarly-equipped Wrangler Unlimited Rubicon. Pretty crazy when you think about it, but when folks are lining up to buy Gladiators, that’s what happens, we suppose.
Potential lessees won’t find any better deals on the Gladiator right now, either. And the model was excluded from Jeep’s recent loyalty discount offer and employee pricing promo. Clearly, now is not a great time to get behind the wheel of Jeep’s red hot pickup. But that’s the price of success, we suppose. And it isn’t like the rest of the mid-size truck market holds many bargains, either. Toyota’s Tacoma TRD Pro runs $47,785, while Chevy’s Colorado ZR2 starts out at $44,095.
No, now isn’t really a great time to buy the hottest truck in the hottest automotive segment. But we imagine that as time goes by and things calm down a little, deals will get better. Unless you just can’t wait to have the newest and hottest toy, you’ll probably be better off waiting a year or two to pick up that shiny new Gladiator.
Photos: Jeep
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