Jeep Honcho Makes Our Crew Chief Dreams Come True
Original Crew Chief Concept was nothing more than a tease. But Florida-based Bruiser Conversions’ Jeep Honcho is very real. And very cool.
The JK and JL series Jeep Wrangler is a pretty fantastic machine out of the box. And with the addition of a few suspension goodies, it’s more than capable of going just about anywhere you want it to. Throw in some iconic styling, and you’ve got perhaps the perfect all-round vehicle. But of course, we’re suckers for a little extra nostalgia. And Bruiser Conversions’ latest creation, the Jeep Honcho, offers that up in spades.
If this bad boy looks a little like Jeep’s Crew Chief 715 Concept from the 2016 Easter Jeep Safari, that’s because it does. But unlike that one-off, you can actually buy one of these. All you need is a 2007-2018 Unlimited and $40,000 in cash. From there, Bruiser converts your ho-hum stock Jeep into something truly special. And not just in the looks department.
The Jeep Honcho is a lot like Bruiser’s JK Crew model, but extends the frame out to a full 139 inches. From there they add a Chris Durham Motorsports Gladiator front clip, custom fleet side or step side truck bed, integrated roll bar, and removable hard top. Powerplant choices consist of either a GM LS3 V8 or Cummins R2.8 Turbo Diesel for extra grunt. And we mean extra. Opt for the gas LS, and you get either 620 or 715 hp from Stage 1 or Stage 2 packages, respectively.
The rest of the Jeep Honcho is likewise beefy. Underneath, you’ll find everything from a Teraflex six-inch long travel suspension to Dana 60 axles fore and aft. It all rides on 42-inch 42×15.50R20 BFGoodrich Krawler T/A tires wrapped around Bruiser Weld Rekon beadlock wheels for a sinister look. From there, you can add on any options your little heart desires. All of which adds up to a rather expensive Jeep. But can you truly put a price on dreams?