Jeep Honcho Makes Our Crew Chief Dreams Come True

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Jeep Honcho

Original Crew Chief Concept was nothing more than a tease. But Florida-based Bruiser Conversions’ Jeep Honcho is very real. And very cool.

The JK and JL series Jeep Wrangler is a pretty fantastic machine out of the box. And with the addition of a few suspension goodies, it’s more than capable of going just about anywhere you want it to. Throw in some iconic styling, and you’ve got perhaps the perfect all-round vehicle. But of course, we’re suckers for a little extra nostalgia. And Bruiser Conversions’ latest creation, the Jeep Honcho, offers that up in spades.

If this bad boy looks a little like Jeep’s Crew Chief 715 Concept from the 2016 Easter Jeep Safari, that’s because it does. But unlike that one-off, you can actually buy one of these. All you need is a 2007-2018 Unlimited and $40,000 in cash. From there, Bruiser converts your ho-hum stock Jeep into something truly special. And not just in the looks department.

Jeep Honcho

The Jeep Honcho is a lot like Bruiser’s JK Crew model, but extends the frame out to a full 139 inches. From there they add a Chris Durham Motorsports Gladiator front clip, custom fleet side or step side truck bed, integrated roll bar, and removable hard top. Powerplant choices consist of either a GM LS3 V8 or Cummins R2.8 Turbo Diesel for extra grunt. And we mean extra. Opt for the gas LS, and you get either 620 or 715 hp from Stage 1 or Stage 2 packages, respectively.

Jeep Honcho

The rest of the Jeep Honcho is likewise beefy. Underneath, you’ll find everything from a Teraflex six-inch long travel suspension to Dana 60 axles fore and aft. It all rides on 42-inch 42×15.50R20 BFGoodrich Krawler T/A tires wrapped around Bruiser Weld Rekon beadlock wheels for a sinister look. From there, you can add on any options your little heart desires. All of which adds up to a rather expensive Jeep. But can you truly put a price on dreams?

Jeep Honcho

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Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.

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