Lucky 7: Jeep & Mopar Unveil New Concepts for 52nd Annual Jeep Safari

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Jeep Sandstorm

Jeep and Mopar join forces again with all-new concept vehicles ahead of annual ‘Jeep Safari.’

For the 52nd year, thousands of off-road enthusiasts will head to Utah for the annual, nine-day “Moab Jeep Safari” event (March 24-April 1) to participate in a week of technical off-roading on some of the most picturesque trails that the country has to offer.
“Pushing the limit is something the Jeep brand is no stranger to and these seven new, exciting and capable concept vehicles are the latest example of that,” said Mike Manley, Head of Jeep Brand, FCA. “Every year, we look forward to introducing new concept vehicles and ideas to our enthusiasts. The Moab Easter Jeep Safari presents a unique and perfect opportunity to collect valuable insight from our most loyal customers.”

A comprehensive assortment of production and prototype Jeep Performance Parts are featured on this year’s concept vehicles. The Mopar brand develops all Jeep Performance Parts with rigorous specifications and legendary 4×4 capability in mind. This allows Jeep owners to further enhance their stock vehicles with confidence. Mopar already has more than 200 parts available for the all-new 2018 Jeep Wrangler.

“When it comes to customization, no vehicle can match the Jeep Wrangler,” said Pietro Gorlier, Head of Parts and Service at Mopar, FCA. “This is why we worked very closely with the Jeep brand to develop an exclusive line of more than 200 parts and accessories to enhance – even more – Jeep Wrangler’s off-road capability to fit any customer’s lifestyle. Almost all Wrangler vehicles sold are fitted with at least one Mopar accessory, and you see this perfect combination between vehicle and accessories come to life every year at the Easter Jeep Safari.”

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