Jeep’s Summer Gets Hotter with the Help of Hollywood

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New ‘Summer of Jeep’ campaign features three new music tracks from Marvel Cinematic Universe star Jeremy Renner, trio of fine Jeeps.

For the past few summers, Jeep has celebrate the summer months with its ‘Summer of Jeep’ advertising campaign. The campaign combines the hottest jams from the hottest chart-toppers with the brand’s various Trail-Rated models doing all the things they do best. The past summers have brought Jeep together with the likes of OneRepublic, X Ambassadors, and will.i.am.

For 2019, Jeep is ringing in its summer campaign with an up-and-coming music superstar who’s already made their mark on the silver screen: Marvel Cinematic Universe actor Jeremy Renner.

“For consumers, owning a Jeep brand vehicle isn’t about just one defining attribute,” said FCA marketing boss Olivier Francois. “It’s not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner.”

Renner is no stranger to the music scene, though it’s taken him a while to bring his art to the public. As he told Billboard, “music is a wonderful personal form of expression… [initially] never to be shared.”

“[Renner’s] not just the on-screen action hero,” Francois says. “He is a true Renaissance man with talents that go well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n’ roll, and aligns with the same spirit and philosophy of the Jeep brand.”

You won’t find Renner extolling the virtues of taco-seasoned fries in this set of ads. Instead, each of his three new songs — “Main Attraction,” “Nomad,” and “Sign” — are paired with the Grand Cherokee, Compass, and Wrangler in a set of vignettes tied together with a common thread: the freedom that Jeep brings to one and all, whether it’s leaving a stuffy Hollywood party to rock the roadhouse, or dreaming of a wild adventure on the dusty trails and open roads.

Jeremy Renner with Jeep Wrangler Rubicon Unlimited

“They promote the heck out of their Jeeps,” Renner told Billboard. “Ultimately, there’s not a better platform in my mind.”

Renner originally appeared in another ad campaign earlier this year, one for Ram Trucks in a voice-over role and appearance. Francois then brought Renner aboard after the latter knocked the former’s socks off with his ideas for “the anthem of the most important campaign of the year.”

Photos: Jeep

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive journalist is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist, Club Lexus, LS1Tech and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected]eronaubernon.com.

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