Jeep Takes Home Multiple IntelliChoice Trophies for 2019

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2018 Jeep Wrangler Sahara

Automotive researchers deemed Wrangler ‘best overall popular vehicle’ while naming Jeep as ‘highest retained value popular brand.’

Jeep is always winning. On the trail. On the street. In the showroom. At shows mixing caffeine with cars. Everywhere a Jeep goes, a line of eyeballs soon follows (some going to their local dealership to pick one up).

And speaking of those new and current Jeep owners, they’ll be happy to know their cost of ownership is one of the best around. Just ask Motor Trend‘s partner, IntelliChoice. The research group recently awarded a couple of titles on the subject to our beloved trail-rated brand.

2018 Jeep Wrangler Unlimited Rubicon

First off, the Wrangler picked up the title of Best Overall Value Popular Vehicle, beating out the Toyota Tacoma and Honda Fit for the top spot. The total cost of ownership for the iconic Jeep happens to be nearly $30,000, per IntelliChoice data, much lower than the $45,000 its class usually commands on the subject.

2018 Wrangler Sahara

Meanwhile, Jeep itself won the title of Highest Retained Value Popular Brand, owing to how much private sellers can get for a given trail-rated model after five years of ownership. The brand’s score of 57.88 percent beats out those of Subaru (57.53 percent) and Toyota (55.42 percent).

2018 Wrangler Rubicon & Sahara

IntelliChoice determined its scoring based on a given vehicle’s actual total cost of ownership versus the expected total over five years. Per the researchers, vehicles and brands “perform better when they have a lower actual cost of ownership compared to expected cost of ownership.” Score one more for the Wrangler and the trail-rated champion of the world, Jeep.

Photos: Motor Trend

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive journalist is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist, Club Lexus, LS1Tech and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected].

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