Latest Jeep Promo Shows Why a Spotless Wrangler is Priceless

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Dirty Jeep vehicles represent accomplishment. But why not show off your hard-earned pride underneath all that grime from time to time?

It’s pretty safe to say that quite a few Jeep owners rarely bother to wash their vehicles. And when they do, it usually involves a simple hose off, just to remove most of the caked on mud. And hey, we can’t really blame them.

What’s the point in spending an hour or two scrubbing your Jeep clean if you’re just going to go out and get it all dirty again the next day? Jeep’s latest “Wash Me” commercial shows exactly why you should. Heck, there are quite a few people who leave the mud on just as a badge of honor. Almost as if to let the rest of the world know that your Jeep is no mall crawler.

Jeep Wrangler

In fact, we recently discovered that a lot of JK-Forum members let nature be their car wash. They obviously don’t mind the mud at all, except when it starts to stink. At which point we’d probably break out the pressure washer, too. Just don’t try and roll through the car wash sans top, like this guy did.

Jeep obviously doesn’t mind all this free advertising. But they also would like to kindly remind you that your Wrangler looks just as good when it’s clean. Thus, this recent spot from the automaker shows us a JL getting a good scrub down. And hey, they’re pretty much spot on. This Wrangler looks just as nice caked in mud as it does when it’s spotless.

Jeep Wrangler

So maybe we should wash our Jeep a little more often, after all. If nothing else, it’s a great reminder that there’s a pretty nice vehicle lurking under that wet brown stuff.

Join the JK-Forums now!

Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.


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