Kalea Hall and Breana Noble, The Detroit News The Ford Bronco will be revealed July 9, which happens to be O.J. Simpson's birthday. “That wasn’t probably the finest date in the Bronco’s history, and I don’t think they want to associate it with the launch date of the vehicle,” said Karl Brauer, executive publisher at Kelley Blue Book. “I think if Ford could do it over again, they probably would choose not to have it on that day.”