2024 Wrangler: What's New?

Jeep looks to keep the Wrangler the undisputed king of the off-roaders.

By Kristen Finley - July 7, 2023
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What's Different About the 2024 Jeep Wrangler?
1 / 9
They Didn't Fix What Ain't Broken
2 / 9
Things are Better on the Inside
3 / 9
The Rubicon Trim will Offer 8,000-lb Winch as an Option
4 / 9
The Willys Model Has Been Mildly Refreshed
5 / 9
Side Curtain Airbags are Now Standard
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Jeep Wrangler 4xe has Jeep 4xe Power Box as an Add-On
7 / 9
More Affordable Trim Level for the Wrangler 4xe
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New Rugged Trim Level for the Rubicon Model
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What's Different About the 2024 Jeep Wrangler?

After Stellantis got word that Ford's Bronco sales were nearly catching up with Jeep's Wrangler 2022 sale figures, the Wrangler can't be just as good as the Bronco anymore -- it has to be better. For the 2024 model year, Jeep has some big plans for the Wrangler to keep the world's favorite off-road SUV relevant. 

From a different grille, multiple powertrain options (including hybrid configurations), trim options, and more. Let's dive into what will make the 2024 Jeep Wrangler a worthy option as your next off-roader. 

They Didn't Fix What Ain't Broken

The iconic Wrangler look was thankfully unchanged -- aside from a new seven-slot grille, of course -- but new little but exciting features have been added. Like a windshield-integrated stealth antenna, all-new wheel designs to choose from (up to 10), a new soft top, and what Jeep calls "open air" options, like a One-Touch power top. Kind of like the Bronco they're up against.

Things are Better on the Inside

For the Wrangler, the interior design and functionality were never one of its strong suits. And why would it need to be if you're using the Wrangler as it was meant to be -- collecting inches of dust on all the plastic pieces whilst off-road. Though, if we're honest with ourselves, a majority of Wranglers aren't driven this way, and it didn't take long for the interior quality to become a common complaint for owners. Something that, in the Bronco community, was not an issue.

Stepping inside the refreshed Wrangler, the first thing any diehard would notice is the new infotainment system as part of a completely overhauled interior. For the first time ever, the Wrangler will have 12-way power-adjustable front seats -- something the Bronco had that the Wrangler did not. As part of that fancy new digital display is a Uconnect 5 system, allowing the driver more control over more features.

Should new owners want it, a separate subscription to Trails Offroad would deliver trail guides to over 3,000 trails straight to the newly improved screen -- making taking the less traveled roads easier. 

Now, off-road or in a mall parking lot, the driver's seat can not only be an advantageous place to be off-road, but a comfortable one, too. 

The Rubicon Trim will Offer 8,000-lb Winch as an Option

The Jeep Wrangler was always an easy car to get aftermarket parts for, but for the first time ever, Jeep will offer exciting aftermarket parts as add-on options when ordering a Rubicon model. When surfing the various features like floor mats, puddle lights or cargo nets, a potential buyer will now see an 8,000-lb capacity Warn winch for the front bumper as an add-on. 

Though, that's not the only thing the new Rubicon has up its sleeve. Jeep fit the 2024 model with a new Dana 44 HD full float solid rear axle with a 100:1 crawl ratio. What's most exciting about the new axle is the fact that it allows tire upsizing straight from the factory -- no serious modifications need apply.

For those looking to get the most out of their off-road ventures, the Jeep Wrangler 4xe also offers the winch as an add-on.

The Willys Model Has Been Mildly Refreshed

For this model year, one of the toughest trim levels Jeep has to offer will get a few essential upgrades. From the factory, the Willys Wrangler will now come stock with larger tires, higher ground clearance, higher fender flares, and overall improved traction. 

Side Curtain Airbags are Now Standard

Taking all the bumper stickers joking about upside-down Jeeps seriously, Jeep will now make side curtain airbags a standard feature in all models in both the first and second rows. 

Jeep Wrangler 4xe has Jeep 4xe Power Box as an Add-On

Already the best-selling PHEV in America, the Wrangler 4xe digs its talons into the first-place marker with what Jeep calls the Jeep 4xe Power Box. With four 120-volt outlets putting out 30 amps of power, the battery pack is now able to charge or power multiple devices -- something the Bronco has yet to offer.

With this exciting new capability, the 4xe just became more exciting to bring on your camping trips.

More Affordable Trim Level for the Wrangler 4xe

Jeep is confident they'll keep their spot as the best-selling PHEV in America (they're currently on track with meeting that goal for 2023). But, to make it even easier to own a 4xe, Jeep is producing the Sport S 4xe -- which starts at a lower price point than the standard model, making it available to more potential buyers looking to wedge themselves into the Jeep lifestyle. 

That's not to say that Jeep skimped on safety features, though -- from the Sport S and above, all Wrangler models will come standard with forward collision warning systems and advanced cruise control.

Doing so not only opens the brand up to more people, it's also part of their larger overall goal to make Jeep a more sustainable brand overall. By the end of 2025, every Jeep will be all-electric.

New Rugged Trim Level for the Rubicon Model

Aside from the other bits being added to the beloved Rubicon model, Jeep will produce a new trim level for it called the Rubicon X. The X moniker will make any trail its own, with standard 35-inch tires, off-road cameras standard, steel bumpers, and steel rock rails along both sides. It will also come with either the 2.0 or 3.6-liter powertrain made popular by the brand for power delivery and reliability. 

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