Best and Worst Selling Jeep Models of 2024
Wagoneer leads Jeep's 2024 sales, while discontinued models like the Cherokee hit rock bottom.
Title: Jeep’s Best and Worst Sellers of 2024: A Mixed Bag of Sales Results
Despite its storied reputation, Jeep faced a challenging year in 2024 with overall U.S. sales dropping by 9%. The brand has now experienced six consecutive years of declining performance, with total annual sales slipping to 587,725 units. However, a closer look at Jeep’s individual models reveals a mixed performance—while some models posted significant growth, others saw dramatic declines. Here’s a detailed breakdown of the best and worst-selling Jeep models in 2024.
Wagoneer Shines Amid Decline
Wagoneer Shines Amid DeclineOne of Jeep’s biggest success stories in 2024 was the Wagoneer. Sales of the full-size SUV surged by an impressive 48%, with 43,125 units sold compared to 29,149 in 2023. This makes the Wagoneer the best-performing model in Jeep’s lineup for the year. The premium Grand Wagoneer also posted a solid 13% increase in sales, reaching 11,959 units.
The growth in Wagoneer sales is significant given Jeep’s overall downturn. It indicates that Jeep’s investment in high-end, larger vehicles is paying off, even as the brand struggles in other segments. The new all-electric Wagoneer S debuted in late 2024, contributing 231 units in its first few months on the market. Expectations for this model’s full-year performance in 2025 remain high.
Compass Sees Steady Growth
Another bright spot for Jeep in 2024 was the compact Compass, which saw a 16% sales increase. Jeep sold 111,697 units of the Compass, up from 96,173 in 2023. The Compass was Jeep’s third-best-selling model after the Grand Cherokee and Wrangler. Its continued popularity shows that demand for smaller SUVs remains steady, even as larger models like the Wagoneer steal the spotlight.
Wrangler and Grand Cherokee Decline Slightly
Jeep’s two iconic models—the Wrangler and Grand Cherokee—both experienced modest declines in 2024. The Wrangler saw a 3% drop in sales, with 151,163 units sold compared to 156,581 in 2023. Meanwhile, the Grand Cherokee posted a 12% drop, with 216,148 units sold, down from 244,594 the previous year.
These declines are concerning, particularly for the Grand Cherokee, which remains Jeep’s top-selling model. The slight drop in Wrangler sales is less alarming, given that the vehicle remains a favorite among off-road enthusiasts, though increasing competition from other brands is starting to chip away at its dominance.
Gladiator Takes a Hit
The Gladiator was one of Jeep’s worst performers in 2024, with sales plummeting by 24%. Jeep sold 42,123 Gladiators throughout the year, a significant drop from the 55,188 units sold in 2023. The decline highlights a shift in consumer preferences away from niche models like the Gladiator, a pickup-based off-road vehicle, and toward more practical SUVs.
Renegade and Cherokee Fall to the Bottom
The Jeep Renegade and Cherokee saw some of the steepest declines in Jeep’s lineup. The Renegade sold just 8,440 units in 2024, a staggering 68% drop from 26,011 in 2023. This steep decline is largely attributed to Jeep discontinuing the model and dealers clearing out remaining inventory.
The Cherokee, another discontinued model, performed even worse. Jeep sold only 2,839 Cherokees in 2024, marking an 88% drop from the 24,609 units sold the previous year. These figures reflect the brand’s decision to move away from aging models that no longer fit into its future product strategy.
The Big Picture: What’s Next for Jeep?
Jeep’s overall sales decline mirrors broader struggles at its parent company, Stellantis, which reported a 15% drop in total U.S. sales in 2024. While the Wagoneer and Compass provided some much-needed wins, the poor performance of the Gladiator, Renegade, and Cherokee highlight the challenges Jeep faces in maintaining relevance in a competitive SUV market.
The introduction of the all-electric Wagoneer S signals Jeep’s shift toward electrification, but the brand’s future success will depend on how well it can adapt to changing consumer preferences. As Jeep continues to phase out underperforming models, it will need to focus on innovation and maintaining the appeal of its core vehicles to reverse its downward sales trend.