It is simply the world’s toughest one-day race: the King of the Hammers, which takes place every year in Johnson Valley, California. And this year was even tougher.

In the following video, Art Anderson goes on about his baby, which has big, round eyes; a rosy complexion; and a healthy appetite…for dirt and rocks. Anderson is the chief engineer for the 2015 Jeep Renegade.

The Renegade is so important that Jeep put up big money to air a commercial for it during Super Bowl XLIX. I’ve never been to “the New York island,” but I did get the chance to drive the Renegade in California.

This custom-made snow blower with a Kawasaki Ninja 900 engine fitted to a Jeep Cherokee seems to do a pretty good job of clearing away the white stuff.

Steve McQueen had a thing for off-road vehicles, including one called the “Universal Jeep.”

If you’re Jeep and rolling out the 2015 Renegade, you have to host your introductory event at a place that will simultaneously demonstrate the vehicle’s on-road composure and off-road prowess. You have to hold it in Northern California.

If there was any doubt about Jeep’s plan for the Renegade, the brand’s “Beautiful Lands” Super Bowl commercial certainly cleared it up.