Alex Rodriguez Mods a Jeep in First-ever Jeep Web Series
Jeep Wrangler Celebrity Customs invites fans to vote for their favorite Jeep builds during series finale in L.A., Sept. 27.
The Jeep brand is launching its first-ever web series competition, Jeep Wrangler Celebrity Customs, as part of its new marketing campaign. The centerpiece of the competition is the iconic Jeep Wrangler. Former NBA standout and sports analyst Jalen Rose hosts the six-episode web series.
In the web series, baseball legend and MLB analyst Alex Rodriguez (pictured below), TV and radio personality Maria Menounos, and restaurant entrepreneurs Andrew Steinthal and Chris Stang compete–with the assistance of professional customizers–to craft an all-new 2018 Jeep Wrangler that showcases their respective personal styles.
The recently-launched webisodes will run through September 27. The final installment takes place at a special reveal event in Los Angeles, where all four celebrity contestants will be in attendance as the customization challenge winner is revealed.
In addition to the winner receiving the “Wrangler Golden Grille Award,” viewers can vote online for the “Fan Favorite Award,” following the sixth and final episode on Sept. 27. Voting will take place through Sept. 30. The Fan Favorite Award winner will be announced on Oct. 1.
Throughout the web series, the celebrities work with the customizers and Jeep Performance Parts to outfit their Jeep Wrangler and create a one-of-a-kind ride. The winner not only gets bragging rights but will keep the Jeep Wrangler they’ve customized.
Fourteen-time MLB All-Star Rodriguez is collaborating with Ryan Friedlinghaus of West Coast Customs to create the ultimate Wrangler.
“It’s been thrilling to compete in the first-ever Jeep Wrangler Celebrity Customs,” says Rodriguez. “Ryan and his team at West Coast Customs are building me the perfect ride: a Wrangler that keeps up with both my business and my lifestyle. I’m certain those guys are going to help me knock it out of the park!”
SiriusXM host Menounos has long-aspired to be a Wrangler owner, and now she gets her chance as she teams up with David Tonapetyan of DCD Customs to craft the Wrangler of her dreams. “I never shy away from a little friendly competition,” said Menounos (pictured above), in a recent press statement. “I look forward to presenting creative space and organizational solutions from my own personal point of view!”
Stang and Steinthal are the founders of The Infatuation, a restaurant-locator app. Having a vehicle in NYC is a luxury, so they both have linked up with Stefano Loria of AutoCraft NYC to make sure they roam the city streets in style with their very own customized Wrangler.
Check out additional full episodes of Jeep Wrangler Celebrity Customs here.