Jeep Rolls out New Renegade with Crosshairs set on the Youngsters

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Jeep Renegade at Moab 2014

Click on the image above for a full-size photo of the Jeep Renegade we admired at Moab.

OK, it’s finally here – the all-new Jeep Renegade that the brand hopes will give it a unique offering in the small SUV market.

Debuting at the 2014 New York International Auto Show, the new Jeep is targeted at what the company describes as “youthful and adventurous customers.”

In short, if you’re one of those longtime Jeep enthusiasts who has been making the trek to Moab for the past ten years for Jeep’s Easter Safari, then the Renegade probably isn’t for you.

Jeep’s newest entry will be offered with two engine options including a 2.4-liter Tigershark engine with MultiAir2 paired to an nine-speed automatic transmission, or a 1.4-liter MultiAir Turbo engine with six-speed manual transmission.

The  2015 Renegade, which is loaded with new technology to lure in those younger buyers, also features an all-new 4×4 architecture that Jeep officials say ensures it lives up to the Jeep name.

2015 Jeep Renegade Trailhawk

“The all-new 2015 Jeep Renegade symbolizes the brand’s renowned American design, ingenuity and innovation, marking the Jeep brand’s first entry into the small SUV segment,” said Mike Manley, Jeep President and CEO. “Renegade expands the brand’s product portfolio and targets the rapidly expanding small SUV segment with a best-in-class combination of fuel efficiency and off-road capability.”

The look? Well, that certainly will be the subject of much debate, but the design of the new Jeep Cherokee also had its fair share of naysayers, and has since proven to be quite a hit among consumers. Continue forming your opinion in the press gallery below.

Jeep Press Overlay

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