Jeep Tops List as Most Patriotic Brand
Yup, when it comes to the most patriotic brand in America, Jeep wins out over everyone else.
In a consumer poll that looked at 248 brands, Jeep topped the list, along with Disney, by ranking in the 98th percentile when it comes to evoking patriotism. That’s after surveying 4.750 people, according to Media Post.
Ford, the only other carmaker to make the top 19 on the list, scored in the 94th percentile, and ranked fourth behind Levi-Strauss and Ralph Lauren.
It’s a ranking that definitely shouldn’t be taken lightly, explains Robert Passikoff, founder and president of Brand Keys, Inc., which conducted the survey.
“Patriotism is a pride in one’s country and a willingness to defend it,” said Passikoff. “It is courage, it is freedom of speech, it is liberty. It is ultimately a set of values that people admire and that brands can use to better position themselves.”
That definitely sounds like Jeep to us.
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Via [Media Post]