Jeep Wrangler Rubicon 392 Launch Edition Priced at $73,500

Jeep Wrangler Rubicon 392 features a 470-horsepower V8 and a long list of unique components.

Earlier this year, Jeep finally announced plans to offer a Wrangler with a V8. To be more specific, the 2021 Wrangler Rubicon 392 features the 470-horsepower Hemi V8 that has built a great reputation for itself in vehicles like the Dodge Challenger, Dodge Charger and Jeep Grand Cherokee. When the V8-powered off-roader was introduced earlier this year, we got almost all of the key details, with the exception of pricing. Today, we have our first price information on the Hemi-powered Wrangler.

We don’t know the full pricing for the 392 Rubicon, but we know that the well-appointed Launch Edition model will have a starting price of $74,995, which includes the $1,495 destination fee.

Rubicon Pricing: V8 vs V6

The 2021 Jeep Wrangler Rubicon 392 Launch Edition starts at $74,995. That price includes the V8, the automatic transmission, the four-door configuration, a painted hard top and a long list of premium options. For comparison, the least expensive Wrangler Rubicon four-door comes with the 3.6-liter V6, a manual transmission, a soft top and far fewer options, while carrying a base price of $43,870.  Some people online are looking at the 392 pricing and scoffing at the fact that it costs more than $30,000 more than the “base” Wrangler Rubicon, but keep in mind, this is the pricing for the Launch Edition model.

Compared to the base Wrangler Rubicon, the 392 Launch Edition comes with Leather interior, the body colored hardtop, body colored flares, the Infotainment Group, the HD electrical switch bank, the Steel Bumper Group, the Cold Weather Group, the LED Lighting Group, remote proximity entry, the Safety Group and the Advanced Safety Group. Of course, in addition to those Launch Edition features, the Rubicon 392 also comes with the V8 engine, a transmission built to handle that power, a two-inch factory lift kit, stronger frame rails, unique suspension tuning, heavy-duty brakes and Fox high performance shocks.

Guessing at Wrangler Rubicon 392 Pricing

Many people want to know how much the non-Launch Edition Wrangler Rubicon 392 will cost and while we don’t have that number yet, we can make some guesses. If we add up the price of the with Leather interior, the body colored hardtop, the Infotainment Group, the Steel Bumper Group, the Cold Weather Group, the LED Lighting Group, remote proximity entry, the Safety Group and the Advanced Safety Group, we get a figure of $12,425. That does not include the added price of the HD switch panel or the body colored flares, but in short, removing the components of the Launch Edition package will seemingly trim more than $13,000 from the bottom line. That alone brings the price of the Rubicon 392 down around $60,000 and that seems like a very reasonable price for a new Wrangler with Hemi power and a long list of unique performance attributes.

With any luck, Jeep will announce non-Launch Edition pricing for the Wrangler Rubicon 392 soon, so we won’t have to speculate any more.

Photos: Stellantis

Join the JK-Forums now!

Patrick Rall

"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

Rall can be contacted at QuickMirada@Yahoo.com

Facebook   Twitter