Sergio Marchionne: Legacy of an Automotive Giant
After Sergio Marchionne’s tragic passing, we reflect on his contribution to FCA, his commitment to Jeep, and his impact on the industry.
On July 25, former CEO of Fiat Chrysler Automobiles (FCA) Sergio Marchionne passed away at age 66 on Wednesday, July 25. Marchionne had recently been replaced as CEO due to the onset of sudden health concerns. The news was shocking, and the loss was felt through the automotive industry, given that Marchionne was a man who was noted for seeming ever ardent, intense, and indestructible.
In his work, Marchionne was a shrewd and hardworking businessman who saw or created opportunity when others lacked his innate foresight. He was especially known for his ability to turnaround a struggling brand and make it a success. He was imaginative, outspoken, and a born risk taker, and truly personified the idea that fortune favors the bold.
Many will remember the Italian-Canadian Marchionne for his impressive work in first saving Fiat in 2004. Then in 2009, following the Great Recession, Marchionne took failing Chrysler, deep in Chapter 11, and brokered a deal where Fiat merged with Chrysler. Ultimately the company became FCA, paid off its Government loans, and became successful, in no small part to Marchionne’s dedication to promoting the Jeep brand.
Marchionne saw Jeep as a huge asset, and sought to push the brand further. Under Marchionne, FCA overhauled Jeep’s operations, and redesigned the Grand Cherokee, Cherokee, and Wrangler. Customers responded very favorably, with global sales jumping from 730,000 in 2013, to approximately 1.9 million in 2018.
He also was dedicated to Jeep production in the U.S., and to the workforce at the Fiat Chrysler Toledo Assembly Complex in Ohio.
“You’ve heard me sing praises of the Toledo workforce ad nauseam now,” Marchionne said at the annual North American International Auto Show in Detroit, according to The Toledo Blade. “Impeccable behaviour. Behind the call of duty. I thank them publicly for what they’ve done.” He also stated that the Wrangler would never be built outside Toledo.
Prior to his passing, Marchionne was replaced as CEO by Mike Manley, who had headed Jeep and Ram. Manley’s appointment seems a continuation of Marchionne’s dedication and belief in the Jeep brand.
Marchionne was a man who worked tirelessly, and demanded greatness from those serving in all aspects of the industry, especially in the boardroom. From his work ethic, to his words, his passion, and of course his business acumen, Sergio Marchionne was a one-of-a-kind leader and visionary in the industry who will be deeply missed.
Join the JK-Forums now!
