Next year, the Red Rock 4-Wheelers will host the 50th annual Easter Jeep Safari in Moab, Utah. Right now at SEMA, Jeep and Mopar are paying homage to the group with the Red Rock Concept.

I’ve always known Kentucky has a lot going for it.

Looks aren’t everything. It doesn’t matter how chewed on a pencil is if it writes. An ugly Christmas sweater can still keep you warm. The same logic goes for the $600 Jeep you see here.

Jeep is a brand of traditions, such as making the adventures of dreams possible and creating rugged, off-road-capable vehicles. It does those things so well that it has a tradition of winning awards for its work.

Let’s hope this JK lives up to its name, “Grand Hero.”

The next time someone asks you to define the spirit of Jeep, you might want to send them a link to this story.

If you want to go to a Jeep Jamboree USA event, we’ve got good news: there are plenty more of them coming to a state near you.