2011 versus 2012 Purchase - 1K or 4K savings?
 

I've noticed a huge discrepancy in savings from prospective new Wrangler buyers as they consider a 2011 or 2012. Some claim its only 1k, while others claim 4-5k. How much did you save?

Soooo, what is the question?

Everything related to buying a car is situational, and dependent on the ignorance of the buyer perceived by the salesman. If you believe what the salesman tell you, then you my friend are fair game.

Do your research.

rephrased as a question - thanks :thumbsup:

I had a trade in on my 2011, 3 or so months ago. I got $1500 more on my trade than anyone else would offer (Major Accident history), and $1000 off msrp too.

So... I think I came out okay. I was happy with the deal, so I guess that is what matters.


Keep in mind, this was before the $1000 rebate came out.

When I traded my 2010 with 15k miles, for a 2012 new, all I cared about was how much it was going to cost me net.

So, exact Jeeps, just different years, it cost me less than $3,100 to trade.

That is what you should be looking at if you are trading, dealers play with the numbers.

If you are buying new without a trade, then you want the lowest price.

Better be more in the 4K range.

With the tread lightly "2% under" discount you should have a good idea in what deducting 4K looks like. I just found an additiona 750 off card from jeep too! That would be a sweet deal!!!

I got about 5k off mine.

Bought a 2012 last week - MSRP of 37,495, paid 33,750, -3745 from MSRP.

I looked at two identical vehicles, one was a 2011, the other a 2012. As noted above, you have to assume many things and hold it in a vacuum -- truth is, each region, dealership, and sale is different and you can't really apply the logic or occurrence to another sale.

For the sake of my experience, we are talking Wrangler Sport S models... MSRP was $28,3XX.

2011 -- I was able to get 2% below invoice, a $500 dealership rebate and a $1000 Jeep rebate.
2012 -- Given the new model, the fact that it is generally desired of the 2011, and Jeep's intent to move 2011 models; I was not able to get the vehicle below invoice and there were no concessions.

Given those two pieces of information, the net difference between the two was over $4,000. This margin, in this theory, would broaden a bit for the Rubicon and Sahara lines.

If you qualify for employee (or equivalent pricing) which would guarantee you invoice or below... the disparity in my example above drops to approximately $2,500.

As I leaned towards the 2011 (I genuinely was indifferent to the 2012 model), I further negotiated to have half of the destination & handling charge added on top of my trade-in appraisal... and I had the salesman throw in two cases of beer since the sale allowed him to hit his second level bonus for the month.

C/N: I got a 2011 that was stickered at $28.3k for $23.7k after you back out what I outlined above. That's a difference of $4,600. Not every situation is the same, it helps to know not just how the sale works... but how the backend works (holdback, observable age of vehicle, and components that the dealership CAN control).

Isnt the standard discount 1%?