Discontinued colors
JK Jedi Master
Joined: Mar 2007
Posts: 14,800
Likes: 374
From: Midwest City, OK
After having watched the Wrangler colors cycle for the past eight years, I've arrived at the conclusion that Jeep deletes colors in order to move product. That is, those who want a certain color are motivated to get off their butts and go out and buy a Jeep before that color disappears. They usually give very little warning, so if someone is thinking of buying a Jeep in a certain color, it gives them a bit more incentive to not dawdle. I had a friend who wanted Sahara sand color, and he went to the dealer, built the Jeep for order there, then told them he needed a few days to think it over. Next week he returns to finalize the order and he had to change his color. Enough stories like that (and there are plenty), and what I wrote above perhaps starts to make more sense. Bottom line: Color choice has very little to do with what's popular. Except for black and white, everything else is up for grabs and variation.
JK Super Freak
Joined: Aug 2007
Posts: 1,448
Likes: 42
From: Danville, Indiana
I hate to see Anvil go. I hope it comes back in 2020, which is when I plan on possibly buying the new Wrangler. (I'm keeping my Steel Blue, though, another discontinued color.) Maybe it will come back. Olive green would be my next choice.
I do like how they are mixing it up. I think another benefit to Jeep is that fresh colors keep attention on the Wrangler. They are hard not to notice on the road in some of the new colors. It adds subconsciously to the idea that Wranglers are fun.
I do like how they are mixing it up. I think another benefit to Jeep is that fresh colors keep attention on the Wrangler. They are hard not to notice on the road in some of the new colors. It adds subconsciously to the idea that Wranglers are fun.
JK Super Freak
Joined: Dec 2006
Posts: 1,589
Likes: 5
From: Pasadena Maryland
After having watched the Wrangler colors cycle for the past eight years, I've arrived at the conclusion that Jeep deletes colors in order to move product. That is, those who want a certain color are motivated to get off their butts and go out and buy a Jeep before that color disappears. They usually give very little warning, so if someone is thinking of buying a Jeep in a certain color, it gives them a bit more incentive to not dawdle. I had a friend who wanted Sahara sand color, and he went to the dealer, built the Jeep for order there, then told them he needed a few days to think it over. Next week he returns to finalize the order and he had to change his color. Enough stories like that (and there are plenty), and what I wrote above perhaps starts to make more sense. Bottom line: Color choice has very little to do with what's popular. Except for black and white, everything else is up for grabs and variation.
..............and for the people that don't follow Jeep colors, JK production cycles, or have never even considered a Wrangler, They notice the new colors on the lots as they pass by and say, "ooh, look at at that Jeep".
It's pure marketing.. Harley Davidson does the same exact thing. Right down to the mid year color changes
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JK Jedi Master
Joined: Mar 2007
Posts: 14,800
Likes: 374
From: Midwest City, OK
Because of its military heritage, I like all of the military-like colors. But anyone who's anyone knows that the best overall Jeep color was was only available in the early 2007 production run: JEEP GREEN. It looks great in any kind of terrain!*
*But so does any well-used Jeep, no matter the color. ;-)
*But so does any well-used Jeep, no matter the color. ;-)