HELP!!!Good Price?
 

New Rubicon 2010

- Base CD Player
- Freedom 3 Top (no dual)

And all of the other basics. Final Price $31,750.00

Sounds just under what they ask here for the 4dr rubi. $33,100

I would say you could probably do better. Is that the "out the door price"? Are you working with a salesperson, or internet sales manager?

I would suggest the later. . . .

What should I try?

Haggling. It works.

one of my co-workers just got a 09 orange 2dr rubi 6sp about 2weeks ago - fully Media Centre 230 6CD/DVD/MP3 radio with audio jack with sub dual-top, power windows and locks for 28000 CAD = to about 26000 USD he got cause he wanted to buy a 2 door x2010 but the deal gave him the 09 showroom rubi for that price (plus we get a Chrysler discount from are employer but that might 1 or 2 thousand off the price, that price includes shipping and Canadian =pst gst ACtax taxes destination tax and delivery)

No.. that isn't a good price at all. Here is why:
That is paying RETAIL for the Wrangler, which includes a HUGE profit for the Dealer! This is never a good deal, unless you really like your sales person and want him to get a pretty good size commission at your expense. For comparison, here is what the invoice prices are for that configuration:
So, right away the dealer is making $3,230 off of the sale. Now, this doesn't take into account the fact that the dealer actually utilizes "holdback" which is usually 2-3% of the MSRP (so, that is another $605 to $907 in profit that they will make, boosting it to between $3,835 and $4,137... that is a 14% profit.)

I can not speak for the market condition where you are, but around me there are more Jeeps than buyers due to the slow economy. This means that the market is in the buyers favor, as you can simply say "here is what I will pay" (make it reasonable, meaning that the dealer will make some profit) and if they are unwilling, you can go to another dealer. As a rule of thumb, be willing to pay about 5% over the dealer cost. In this case I would expect to pay closer to $29,500 (5% would be $29,310).

so my co-worker got a good deal then a really good deal?

I bought my White Rubi on Mar. 31st for $26K if that helps at all, it had a $33k sticker price. I could not imagine why you should pay more than $28k no matter what.

Good luck.

Since your co-worker purchased a used vehicle, the rules are totally different. When a vehicle is sold as used, there are other factors that impact the asking price/value of it. Invoice price and holdback don't factor into this, it is more about market value, saturation, and the dealerships original purchase price (what THEY paid for the vehicle, either at trade-in or at auction.)