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Quote:

Originally Posted by _Jedi_ (Post 1685496)

No.. that isn't a good price at all. Here is why:

Code:

$28,775 - MSRP for 2010 Jeep Wrangler Rubicon

$   735 - MSRP for Freedom Top

$   750 - Destination Fee

$30,260 - Final Price (before Tax and License)

That is paying RETAIL for the Wrangler, which includes a HUGE profit for the Dealer! This is never a good deal, unless you really like your sales person and want him to get a pretty good size commission at your expense. For comparison, here is what the invoice prices are for that configuration:

Code:

$27,116 - Invoice for 2010 Jeep Wrangler Rubicon

$   654 - Invoice for Freedom Top

$   750 - Destination Fee

$28,520 - Final Price (before Tax and License)

So, right away the dealer is making $3,230 off of the sale. Now, this doesn't take into account the fact that the dealer actually utilizes "holdback" which is usually 2-3% of the MSRP (so, that is another $605 to $907 in profit that they will make, boosting it to between $3,835 and $4,137... that is a 14% profit.)

I can not speak for the market condition where you are, but around me there are more Jeeps than buyers due to the slow economy. This means that the market is in the buyers favor, as you can simply say "here is what I will pay" (make it reasonable, meaning that the dealer will make some profit) and if they are unwilling, you can go to another dealer. As a rule of thumb, be willing to pay about 5% over the dealer cost. In this case I would expect to pay closer to $29,500 (5% would be $29,310).

Where did you get this information from?

Quote:

Originally Posted by _Jedi_ (Post 1686546)

Since your co-worker purchased a used vehicle, the rules are totally different. When a vehicle is sold as used, there are other factors that impact the asking price/value of it. Invoice price and holdback don't factor into this, it is more about market value, saturation, and the dealerships original purchase price (what THEY paid for the vehicle, either at trade-in or at auction.)

it wasn't used ? it was the showroom model it stayed inside

Try to price it out via the Edmunds ot Kelley Blue Book sites for your area..then go from there...

The price seems high for what the options you listed...especially a 2 door...

best of luck!!

Quote:

Originally Posted by cordless (Post 1687712)

it wasn't used ? it was the showroom model it stayed inside

Ahh... I figured since it was an 09 purchased in 10 that it was used...

Quote:

Originally Posted by JKChandler (Post 1687127)

Where did you get this information from?

That pricing and information was taken from edmunds dot com. There are MANY sites out there, however, that show the invoice pricing for every single option.

These posts are great becuase I love how everyone states how great of a deal they get that is awesome. You can't judge someone from Middle of Iowa compared to someone of livng in NYC, Of course the same jeep in Iowa is going to be less then NY. It all depends on where you live, the demand of them etc.

My wife and I have been looking to get her a 2010 Unlimited Sahara. Went to the local dealer and they had a black hardtop auto that she really liked. Sticker was $31,400 and the salesman refused to go below $30,400.

I kept pressing him about invoice cost yada yada yada and he tried the "numbers" trick on me-- writing down all kinds of numbers on a sheet of paper and trying to confuse me.

Finally got a headache and left. There's another dealership about 45 minutes away we may try.

But I'm not paying $30,000 for a Sahara, especially after seeing some of you guys get Rubis for around $26K.

Also keep in mind that many 09 owners bought at the height of last year's financial crisis. Deals will not be as good as they were back then.

Here in cali, they wanted me to pay 27k or something for my stock boner baseline 2010 jk, and after a 9 hour day there and 5 walk outs on their faces, i got it down to 21k before tax.

plukez

Quote:

Originally Posted by _Jedi_ (Post 1687962)

That pricing and information was taken from edmunds dot com. There are MANY sites out there, however, that show the invoice pricing for every single option.

Ahh, thats what I thought. Was looking at unlimiteds which explains the differece I saw.

Cheers!