How should I price it? 2008 white 2 door Rubicon. bought in 2010 with 17,000 miles...presently 35,900 miles. Used mostly for CO trails and to access hiking trails.
Rubicon lift with 37" Goodyear Kevlars with bead lock rims. 5.13 gears. Custom bumpers with Warns M8000 winch with 4 mounted front lights. PSC power steering assist. Spent at least 25,000 on extras after purchasing. Engine and drive train in good running condition. Body not perfect.
Thanks in advance.

 

Typically you won’t get the value you think for all the extras that have been installed. You will get some extra if you find the right buyer. You can always go the route of removing all the extras and selling them on their own. If you still have all your stock parts, easy. If you want to remove the mods then it can be very time consuming to hunt down all the OE parts on Craigslist etc...

To answer your question I’d price out all the equipment you have installed. When you have that number adjust the price of the mods for the wear and tear. Get your NADA blue book value for the area, and OE equipment installed. Add the extras to the price.

 

Seizer is spot on! Pretty late in summer to be selling a Jeep. Advertise it every place you can. Jeep forum, Facebook, Twitter, thrifty Nickel