Yall seen this yet?

http://www.businessweek.com/autos/au...mmick_fro.html

Gas Gimmick from Chrysler
Posted by: Jim Henry on May 05

It remains to be seen whether Chrysler LLC’s “Let’s Refuel America” campaign will create an auto industry sensation like “Employee Prices for Everyone,” or “Zero-Percent Financing,” but the $2.99 per gallon promotion will certainly burn up the airwaves for a while, in an ad campaign, news reports and word-of-mouth.
Chrysler announced today that starting Wednesday through June 2, customers for most of their biggest-selling vehicles can opt for a credit card that locks in gasoline at $2.99 per gallon for three years. For vehicles with a customer incentive, which is to say pretty much all of them, customers can take the present incentive deal as-is, or accept a reduced incentive, plus the gas card.

Here's how it works: the customer who opts for the $2.99 card gets charged the going rate at the pump, but their credit card statement will only bill them for $2.99 a gallon, for regular gas ($3.29 for premium, for cars that take premium). Chrysler will pay the difference.
The deal is limited to 12,000 miles a year for three years, at the EPA-estimated mileage for a particular vehicle. For instance, the entry-level, front-drive Dodge Caliber gets an EPA-estimated 26 mpg in combined city/highway driving. That's about 1,384 gallons of gas, for 36,000 miles. According to today's AAA Fuel Gauge Report, the national average price for regular gas was $3.61. At that price, the deal costs Chrysler about $858 for three years. More, if gas goes up. If gas goes below $2.99, the customer simply doesn't use the card.
Gas-guzzling models like the Dodge Viper, or high-performance SRT models are not included.

 

Man, guess it's not available for us "owners". I got a Rubicon and I'm guessing they're not offering it with those...just vehicles with incentives (ones they can't sell).

 

So what happens (not that it would!) but if gas were to ever drop below $2.99 in the next three years? Does that change? or I guess you'd just not use that card huh...

 

Seems like a nice incentive, definitely brilliant from a marketing standpoint, as people are extremely sensitive to gas prices, some will spend time and effort going out of their way to save pennies on the dollar. If this incentive is in lieu of others, then it will all even out. Actually the 0% would be a much better savings compared to the gas card (using their average).

 

"Excluded are the just-introduced Dodge Challenger, all SRT performance models, the Jeep Wrangler and a few other niche models."

 

bah humbug, don't trust em...thaz jez me though

 

Someone smart in the marketing dept.

Always thrilled when the wrangler division is discluded in these neat deals. Nothing like showing appreciation to the line that actually sells.



Betting they sell a few cars from it though! Anything to keep the company afloat so the lifetime warranty on the JK's stay intact.

Wait, that was another marketing gimmick. (I bought into that one though)

 

Not included in the program are all SRT models, Chrysler Crossfire, Dodge Challenger, Dodge Ram Chassis Cab, Dodge Sprinter, Dodge Viper and Jeep Wrangler.