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Modified JK TechTech related bulletin board forum regarding subjects such as suspension, tires & wheels, steering, bumpers, skid plates, drive train, cages, on-board air and other useful modifications that will help improve the performance and protection of your Jeep JK Wrangler (Rubicon, Sahara, Unlimited and X) on the trail.
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To get it as low as the first pic I havent got a clue. But if you wanted to hide the winch you could mount it upside down and mount the power unit under the hood
My best guess is he mounted it upside down and ran the bolts through the top of he bumper. I would bet that if the snow was not there you would see some bolt heads on the top side of that bumper.