Winch time
If price difference is not an issue, just go with a 12k. One of the differences if you care would be the line speeds between the two. I would definitely pick yourself up a snatch block at the same time, you never know. Typically want to be able to have a rating of 1.5 x of what you're pulling. So a 10k plus a block will do the trick for most Jeeps, but that extra 2k could help.
I bought a used warn that's a made around here model and I went all the way through it to freshen it up and I'll tell ya I wasn't impressed with the quality of any of the internals. I'll bet even the ones that are "made in the usa" are really more like assembled here by China made parts.







