Can this really be true?
JK Super Freak
Joined: Sep 2013
Posts: 1,636
Likes: 7
From: Mentor, OH
In all seriousness, I understand this. I work for a publicly traded company. I can't tell any of our customers about anything I am working on. The only way I can promise them anything is if they sign a contract and agree to pay for the work. They can give us all the suggestions they want, and sometimes we listen, but we can't give them even a hint that we are.
Last edited by ShutterBug; Nov 5, 2013 at 05:43 AM.
JK Super Freak
Joined: Sep 2013
Posts: 1,636
Likes: 7
From: Mentor, OH
JK Enthusiast
Joined: Nov 2013
Posts: 111
Likes: 1
From: Maine
They have contracts with market research firms that handle all of this for them - it's not internal. Chrysler doesn't do it themselves. After I bought my JK I was sent a survey from them. Trust me, even though they didn't get your specific complaint, they are aware of the issues and suggestions. This controls everything they do including deciding where to spend money on the vehicle, for example, do they spend more money on engine bay sound deadening or fancy hood latches and a windshield hinge you'll never fold down? The research tells them what to do and what things need to be fixed for the next model year. (yes, work in market research).
Last edited by boon4376; Nov 5, 2013 at 04:11 PM.
JK Junkie
Joined: Dec 2008
Posts: 2,191
Likes: 6
From: Boston, MA
Remember the movie about the guy who invented wiper delay? I used to work for a cunsumer electronics company. People always wanted to submit new product ideas and they were always turned away. What if someone in R&D was working on that exact concept already? The person submitting the idea would sue, claiming his idea was stolen.
Lots of companies have as standard practice a kind of firewall to keep submitted ideas away from the R&D folks. So when someone does sue (not if, when) they can say they never look at submitted ideas except for the mail clerk who returns the form letter as above.
Thread Starter
JK Newbie
Joined: Oct 2010
Posts: 85
Likes: 0
From: Mid-Atlantic
They have contracts with market research firms that handle all of this for them - it's not internal. Chrysler doesn't do it themselves. After I bought my JK I was sent a survey from them. Trust me, even though they didn't get your specific complaint, they are aware of the issues and suggestions. This controls everything they do including deciding where to spend money on the vehicle, for example, do they spend more money on engine bay sound deadening or fancy hood latches and a windshield hinge you'll never fold down? The research tells them what to do and what things need to be fixed for the next model year. (yes, work in market research).
Oh, and my second thought would have been - even more awesome, Jeep listens to their customers..