Where's my Badge
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Where's my Badge
After 3500 miles I love my Rubicon. This morning my wife pointed out I don't have the Trail Rated Badge. I have thought of it a few times but when I was around the Jeep I never noticed. I figured maybe it didn't come on the Rubicon because the name says enough. However some of the brochures I looked at this morning show one on the side. What gives? Was it an option on the day mine was built?
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After 3500 miles I love my Rubicon. This morning my wife pointed out I don't have the Trail Rated Badge. I have thought of it a few times but when I was around the Jeep I never noticed. I figured maybe it didn't come on the Rubicon because the name says enough. However some of the brochures I looked at this morning show one on the side. What gives? Was it an option on the day mine was built?
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Jeep says "We test Jeep® 4x4s on the toughest trails in the world to prove one thing: They can take whatever you dish out. The Trail Rated® badge means that your Jeep 4x4 has been designed to perform in five categories of off-road conditions: traction, ground clearance, maneuverability, articulation, and water fording."
Well, I personally don't care much about the badge, but Jeep did a good marketing job for it. So, I'm surprised that they forgot to put the "Trail Rated" badge. Many non-Jeep drivers mention about the badge when they look (inspect?) my JK at gas station, parking lot etc. They seem to like it. One guy on a pick-up said, "Hey, mine is 4x4 too! I need that "Trail Rated" badge. Where can I get it?"
Well, I personally don't care much about the badge, but Jeep did a good marketing job for it. So, I'm surprised that they forgot to put the "Trail Rated" badge. Many non-Jeep drivers mention about the badge when they look (inspect?) my JK at gas station, parking lot etc. They seem to like it. One guy on a pick-up said, "Hey, mine is 4x4 too! I need that "Trail Rated" badge. Where can I get it?"
Last edited by JKing 777; 06-10-2007 at 02:24 PM.