Gladiator Launch Edition Sells Out in Under 24 Hours on Jeep 4×4 Day

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2020 Jeep Gladiator Launch Edition

All 4,190 units of the special edition Gladiator have a unique forged aluminum tailgate badge, 17-inch wheels & 33-inch Falken tires.

A limited-run version of the Jeep brand’s return to the pickup truck market, the 2020 Jeep Gladiator Launch Edition, has sold out in the limited pre-order opportunity. The unique Jeep Gladiator Launch Edition was offered for pre-order to the general public on Jeep 4×4 Day, April 4. The pre-order process, including selecting a Jeep Gladiator Launch Edition and connecting with a dealer, allowed buyers to start the ordering process online through a dedicated Jeep Gladiator Concierge.

“There has been significant interest in the all-new Jeep since it was first revealed late last year,” said Tim Kuniskis, Head of Jeep Brand – North America. “This was made further evident by the incredible response of the 4,190 soon-to-be Gladiator Launch Edition owners, who pre-ordered their vehicles yesterday. The response has inspired both us at the Jeep brand and U.S. Army veteran Noah Galloway. So, while the details are still to come, we plan to ‘pay it forward’ together in a special way with Noah in May during Military Appreciation Month.”

Consumers who pre-ordered a Jeep Gladiator Launch Edition model are now exclusively eligible to enter the “Find Your Freedom” contest, where they will have the opportunity to win what Gladiator offers: Jeep Freedom. More specifically, one person can win one-year’s salary of $100,000, so they can take the time off to enjoy the Jeep lifestyle of pursuing any outdoor adventure. To enter, they will submit their personal “Gladiator” video to be judged by the Jeep brand along with wounded warrior and Galloway, who will choose the winner.

2020 Jeep Gladiator Launch Edition
The all-new Jeep Gladiator Launch Edition will feature unique wheels and interior accents, as well as a “One of 4,190” forged aluminum tailgate badge. The number is a tribute to Toledo, Ohio, and its 419 area code where both Gladiator and the Jeep Wrangler are proudly assembled.

Manufactured at the Toledo Supplier Park in Toledo, Ohio, the all-new 2020 Jeep Gladiator arrives in Jeep showrooms this spring.

2020 Jeep Gladiator Launch Edition

All-new 2020 Jeep Gladiator Launch Edition

Joining the Gladiator lineup for a limited run, the Launch Edition features a unique forged aluminum tailgate badge, 17-inch Mid Gloss Black aluminum wheels, 33-inch Falken Wildpeak All-Terrain tires, a wrapped instrument panel mid-bolster painted in Monaco silver and black leather seats with red accent stitching.

Available in Black, Bright White, Billet Silver Metallic, Firecracker Red and Granite Crystal Metallic, the Jeep Gladiator Launch Edition features a body-color hardtop and fender flares. Standard features include LED head and tail lights, an 8.4-inch touchscreen, a nine-speaker Alpine premium sound system, keyless entry, Forward Facing TrailCam camera, Blind-spot Monitoring, Rear Cross Path detection, ParkSense rear park assist system, Advanced Brake Assist, Full-Speed Forward Collision Warning With Active Braking, Adaptive Cruise Control with Stop, Trail Rail Cargo Management System, spray-in bedliner and Trailer Tow. Gladiator Rubicon models are capable of towing 7,000 lbs.

The Jeep Gladiator Launch Edition features a 3.6-liter Pentastar V6 engine, rated at 285 horsepower and 260 lb-ft. of torque, and a six-speed manual transmission or an optional eight-speed automatic transmission.

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