Gladiator TV Spot Reveals All the Juicy Specs We’ve Been Waiting For
Class-leading payload, towing and capabilities will make the long-awaited pickup a hit.
The first commercial for the Jeep Gladiator was introduced online leading up to the Super Bowl, but that commercial was all about introducing the world to the long-awaited Wrangler truck. It didn’t provide any information on the truck, it just used a classic Gladiator pickup to help introduce the 2020 model. However, the newest Gladiator commercial posted to the official Jeep YouTube channel provides all of the key information that prospective buyers will want to know about a truck that leads the segment in just about everything.
This new Gladiator commercial is titled “The Ultimate Test” and it shows the new pickup being put through the paces of torture testing at the Yucca Army Airfield in Arizona. We see the new truck storming through the sand, crossing 30 inches of water, hauling 1,600 pounds, pulling a 7,650-pound trailer and climbing the steep Davis Dam with the bed and trailer loaded to the trucks capacity.
Throughout the video, we are reminded of the key claims that make the Gladiator the best truck in the midsized segment. It is the most capable in terms of off-roading, it has best-in-class payload numbers, it has best-in-class towing numbers and it has the largest brakes in the segment. Other key features that allow the Jeep pickup to stand out in the segment include a 60-inch all-steel bed, an 84:1 crawl ratio, 11.1 inches of ground clearance, locking front and rear Dana 44 axles and 5-link front and rear suspension.
The odds are good that many of the early buyers of the 2020 Gladiator will be Jeep lovers who have been waiting for their chance to buy a modern Wrangler-based pickup. To those people, much of the information in the video is unimportant, as these Jeepers knew that it would be the best truck in the segment, but to the average buyer, this is the kind of commercial that draws people in from other brands.
The Gladiator is entering a tough segment that has been dominated by the Toyota Tacoma for ages, but as the segment has grown, the Chevrolet Colorado, GMC Canyon and the new Ford Ranger have gotten in on the popularity of the smaller trucks. For those buyers who want to stay in the midsized pickup segment, but who are not brand-loyal, the information in this new commercial could help draw in buyers from existing competition.