Fleetwood Mac & U.S. History Help Hype New Wranglers & Cherokees
Jeep launches high-style marketing campaigns for all-new 2018 Wrangler & new 2019 Cherokee with two must-see clips.
Jeep is launching multi-faceted marketing campaigns for two of its most anticipated new vehicles: the all-new 2018 Jeep Wrangler and the new 2019 Jeep Cherokee. Both campaigns are running across TV and print, in addition to digital and social channels, including Jeep’s Facebook, Twitter and Instagram channels. Each video is the first in the Jeep brand campaigns to launch the respective vehicles.
With a rousing music track set against images of World War II, when the iconic vehicle first served the country’s troops, to footage that traverses the decades of the ’50s, ’60s, ’70s through today, “Freedom & Adventure” tells the story of the now legendary Jeep Wrangler being brought into life.
An icon that has stood the test of time, significant enhancements, and purposeful modifications has been made to progress and modernize the nameplate. But the elements that have made the Jeep Wrangler incredibly timeless and legendary have been fiercely protected.
From the cities that embrace the urban landscape to the far reaches of the rugged off-road, Jeep brand owners have license to fully explore any corner of the world. This is the world that comes with the reimagined 2019 Jeep Cherokee, and stands as the universal proposition that is uniquely ownable by the Jeep brand.
Jeep was recently recognized as a 2018 “Cult Brand” Honoree at the annual The Gathering (Society of Cult Brands). The Jeep brand is the first and only automotive brand to be recognized by the association. Eight brands were honored for their courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.