New Jeep Wrangler Makes ‘Retro’ Debut at Geneva Auto Show

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Rubicon 1941

Rubicon 1941 is FCA’s grand tribute to the vehicle that started it all—the 1941 Willys-Overland Jeep.

The new Jeep Wrangler Rubicon 1941 designed by Mopar makes its European debut at the Geneva International Motor Show with bespoke 100 percent street legal trim that takes the desire for adventure to the max.

Like all accessories produced by Mopar, Jeep Authentic Accessories provide owners with maximum functionality, safety, style and performance because they are created by the same team that designs the original Jeep vehicles.

The latest ultimate example of that is the new Wrangler Rubicon 1941, fitted with Jeep Performance Parts that enhance and build on its legendary off-road capability. For proof, look no further than the 2-inch suspension lift kit, the snorkel, rock rails, black door sill, black fuel filler door and all-weather mats. The finishing touch to this tough configuration is a 1941 livery that commemorates an important year for the Jeep brand: the first appearance of the original Willys Jeep.

That heritage is evoked on other details of the vehicle such as the wheel, gear knob and tailgate table. The vehicle is also enhanced with other Authentic Accessories selected from a Jeep Wrangler range numbering more than 200 accessories: matte black seven-slot front grille, mud guards, off-road lights and mirror caps, all contrasting with the Hella Yella yellow paintwork. The Mopar customization continues inside with black mesh sun bonnet and front grab handles. The Wrangler 1941 is officially approved by both Mopar and Jeep to deliver the true off-road experience to customers, while maintaining the 100 percent street-legal appearance.

Rubicon 1941

In Geneva, the special 1941 configuration is presented on the Rubicon model. It will also be available, from summer 2019, on all Wrangler 2.2-liter diesel versions, and also on both the Sport and Sahara trims.

Mopar doesn’t only mean “off-road”, but it also injects “inner city” character into the Jeep range, such as the Wrangler Sahara in urban trim with chrome fuel cap and door sill guards that clearly stand out from the Ocean Blue color body.

Finally, a Jeep Renegade Limited, sporting the all-new Bikini body color, is also characterized by a special urban look, featuring door sill guards with Jeep logo, front air dam, new sill trims and rear scuff plate in Subshine Grey, which is the same color as seen on the mirror caps and front grille. The cabin offers a cargo organizer and carpet mats.

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