I just purchased a 2011 Black Rubicon 4 Door for $32600 and sticker was $36700. It is loaded with Nav, Auto, Connectivity, Hard Top, Towing. (JK's went up $800 for 2011)

There are no incentives right now, but the dealer will move if you press them. Just give them your phone number and then walk away when you don't get what you want and they will call you back. I paid $30,900 for my 2010 in December of 2009 and the sticker was $34900 with incentives...

Hope this helps!

 

I always buy the base models so i can build it up,,but I was curious on the sahara this time,,LOL preety expensive,, I know I can get it for less than sticker but na..I rather get a sport model again. 24 k. auto.

I sold my 07 , I have now a nice 06 lj that I use for my ranch trips and love it.
shopping for a 2011 for tax purpouses ,it will be my business vehicle.

will wait till end of december .or feb maybe i get a better deal.

I sure like that sahara though..

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ill be picking up a 2011 rubicon unlimited with power convenience, tow pkg, and connectivity group for 31,000 flat, sticker was 33,7xx. BUT, i also got close to private sale blue book for my trade in, so im satisfied. i had one dealership tell me the best they could do was 35,000 on a similar with just dual top. told him no thanks and within 10 minutes he was calling back offering it for 32,6xx. 4dr freedom tops can be had around here for around 1k, so im not pressed on paying the dealer about 1600 for dual top, plus i plan on getting a wild boar slant back top, anyway.

the deals are there. no one is selling them for MSRP. employee pricing is usually the norm around here.

 

Did u get dual top or just hardtop?

 

wheel and tire packages are exactly the same in both Canada and USA. The only difference between us is that they don't sell 2wd JK's in Canada

 

The 32" tire package gets us bfg mt's on the darker coloured moabs on a sport s.

Supposedly adds "heavy duty " springs and shocks if you believe the package description.

 

Trucar.com will tell you what people are paying in your zip code. You can add you options and select your model. It is good knowledge. It gives you dealer cost, MSRP, invoice price, etc., etc. I found it very useful when I bought mine. Also, I dealt with the internet salesman via the phone. I cut out the salesman trying to make commission. I did they same previous posters did...left my number and walked away. I got a bunch of "call backs" for days and days. They even tried the whole, "Someone else is on there way to buy it." Did not phase me. Plenty of loaded Rubi's to go around.

 

Just went to the dealer the other night. 2011 4 door sport, manual, soft top, base... 32,000

 

It came with only the Hard Top. I have a Soft Top from my old 2008 Rubicon. I love my 2011, the new interior is awesome! The seats are more comfortable and it is a lot quieter on the road...I wonder if that will change when I install my lift and new tires?

Plans:

4 Inch Teraflex Long Arm
37 Inch BFG MTR Kevlar
AEV Argent Pintlers
5:38 Gears
AEV Front and Rear Bumpers, Hood
Leather Seats
Painted Everything: Door Handles, Mirrors, Hard Top, Etc...
HEMI VVT Some Day???

 

most dealerships will put whatever tires you want... you just pay for it.