Looking at a new 2012 Rubi JK. How is 3K of sticker?

 

Not bad at all. Wranglers don't have much mark up to begin with so I would say pull the trigger! Post pics after you buy it!

 

Will do, can't wait!

 

Really depends on options.. If it's bone stock with 0 options, 3k is decent.. but if you have 2k in options, 3k is not all that great

I purchased mine a month ago at almost 1k below invoice with no incentives or rebates

 

I got 4300.00 off sticker with truecar.com on my Sahara. No rebates or incentives or hageling. When I went in before getting a truecar cerificate they wouldnt budge much over 2k off sticker.

Very odd that they let me walk out as If I low balled them, meanwhile I wasn't even close to the truecar price point.

 

Now when you guys are saying 2k under invoice ! That your out the door price ? Or agreed price before tax title & fees ? When I got mine I came with what I thought was a fair number & said get my total this !

 

Here are the options:

JEEP WRANGLER UNLIMITED RUBICON 4X4 Exterior Color:Black Clear Coat Exterior Paint Interior Color:Black Interior Color
Interior:Cloth Seats with Adjustable Head Restraints Engine:3.6-Liter V6 24-Valve VVT Engine Transmission:5-Speed Automatic W5A580 Transmission

Customer Preferred Package 24R Connectivity Group
Electronic Vehicle Information Center Max Tow Package
Class II Receiver Hitch
Trailer Sway Damping
Trailer Tow with 4-Pin Wiring Connector Supplemental Front Seat-Mounted Side Airbags
5-Speed Automatic W5A580 Transmission
Hill Descent Control
4.10 Rear Axle Ratio
Air Conditioning with Automatic Temperature Control
Air Filtering
Heated Front Seats
Black 3-Piece Hard Top
Delete Sunrider Soft Top
Freedom Panel Storage Bag
Rear Window Defroster
Rear Window Wiper / Washer
Media Center 730N SAT/CD/DVD/Mp3/ HDD/NAV
40 GB Hard Drive with 20 GB Available SiriusXM Travel Link/1Yr Travel Link Subscription
SiriusXM Traffic / 1-Yr SiriusXM Traffic Service
Uconnect(R) Voice Command with Bluetooth
Remote Start System
DESTINATION CHARGE $ 800
TOTAL PRICE:* $ 39,550 - Minus 3K - $36,550


Good deal???

 

I got $3,750 off a plain jane 12 Rubi, $32.5k.

Way below invoice, I have no idea how they did it, perhaps black, in Texas, take a loss or don't sell it.

 

I still think that is a good deal. I used to work for Jeep way way back and I know that the Wrangler is one of the least most marked up vehicles you can buy in the market. There are other incentives to the dealer that they do not advertise such as hold back, dealer cash, etc but even hold back on a 4 door Wrangler is only around $1200.00. They really don't like getting into the hold back when selling but some dealers will give it up. Just depends on how big of a town you're in and the competition. I think $3,000 off is pretty good and that sounds like a hell of a Wrangler! You may be able to haggle another 300-500 out of them but even if not I would still jump on it.

 

With the tread lightly discount and the USAA rebate I was just over $3000. off.