Originally Posted by sahara1

not bad, but I think you could have done much better.......I'll explain how / why

when you are all said and done, your jeep out the door will cost you a few hundred dollars over the dealer invoice. so, what started out as a great deal for you, still turns a profit for the dealer.

on top of "advertised" rebates and cash back incentives, what most people don't know or are not aware of when they walk onto a dealership is the other money that the dealership gets, or has that can be used in your favor towards the purchase of any vehicle your looking to buy

just about every dealer gets some sort of incentive from the manufacturer to sell the vehicle. it's called a manufacturer to dealer rebate(which is a different amount based on vehicle model). also, there is a little thing called "hold back cash" or HBC that is a different amount based on what vehicle you're buying. for example, when i went looking for my jeep, i completely caught the salesman off guard when I asked him to not only show me the invoice price, but the hbc for the particular jeep i wanted. for a 08 fully loaded rubicon the hbc was just over $1,000 and the manufacturer to dealer rebate was $400.

where do you think the money comes from when the salesman comes back from the sales manager and says that they can come down only a little? because they know that the lower they go, the more of the hbc they are using, which means less money in their pockets.

a great source for info i used was edmunds.com as well as google for rebates. you can play it one of two ways next time you go out looking to buy your next jeep. you can tell the salesman you know about all the rebates and incentives and ask them to show you what the hbc is, (which cuts out a lot of the haggle bs) or you can spring it on them later during the "negotiations". last but certainly not least.......regardless of what any salesman tells you, DON'T EVER START FROM THE MSRP!!!!!!!! if the saleman insists that you start from the MSRP price, no matter how much you really want the jeep, get up and walk out. the MSRP price is usually 3-4 k more than the invoice price.

although they don't like it, if you offer a dealer $500 over invoice and you tell them to take the tax, tag & license from the hbc, they'll grumble like crazy, but if you stand your ground you'll most likely drive off the lot with the vehicle you want. the biggest thing to keep in mind is, although you may not feel like it at the time, the entire sale should be on your terms, not the dealerships. remember, they "NEED" your money, but you don't "NEED" their vehicle. there will always be another dealer who will love to take business away from a rival dealership

Originally Posted by kafka1983

For those of you who are in the market for a new Jeep Wrangler, here's the final deal I got on the 2009 Wrangler 4 dr Rubi that I ordered in September and picked on Monday evening (see my posts elsewhere). I ordered it with every available option EXCEPT the engine block heater, remote start and front seat airbags so it's almost fully loaded.

MSRP with options: $36,845
My price (before title, tax and tags): $30,445

I'm not sure it's possible to get a better deal so if you're in the market, go for it!

Originally Posted by kyleshortall

Yesterday I picked up an 09 Unlimited Rubicon, my gig, dual tops, supplemental airbag, tow package -- dealer was extremely generous on my trade (10k for car that had a trade value of 6.5k) -- sticker $37,220 and out the door at for $31,480 -- again extremely generous on the trade. I feel like I got a great deal.

Originally Posted by kyleshortall

Yesterday I picked up an 09 Unlimited Rubicon, my gig, dual tops, supplemental airbag, tow package -- dealer was extremely generous on my trade (10k for car that had a trade value of 6.5k) -- sticker $37,220 and out the door at for $31,480 -- again extremely generous on the trade. I feel like I got a great deal.