I'm also in the market.
FYI : Skyland Jeep in Asheville promises $1000 below invoice for USAA customers.

 

How are you guys getting quotes without going to the dealership in person? So far no one will give me a quote over the phone or through email.

 

The usaa price is always where i start. When you build the jeep it gives you three prices: msrp, invoice, and usaa price. For charleston, RH on rivers is (was when i bought mine in sept) $1200 beliw invoice, no haggle. RH on Sav hwy was $1100 under invoice. I have been very pleased with the treatment i have received on rivers.

 

Is USAA similar to Truecar?

 

Yes. Very similar. Both price out by your zip code. When i researched, usaa was cheaper in my area

 

Just so you know, the Tread Lightly deal is 1% under invoice, not an additional 1% off. If they're already offering 4.5% off, then that's what it will be. Now, the caveat is that they could use your tread lightly code to get reimbursed from the program in which case they could pass that on to you if they chose.

 

When I said 10-15% early I wasn't even thinking. I meant 7-10% off MSRP at Keffer... Oops...

 

2013 JKUR, Black, Black cloth, connectivity group, body colored freedom top, auto. USAA Price was $36,205. SoCal.

 

My rubicon stocked around 43000. Every option except painted top and fenders.

I used tread lightly discount and the graduate discount. Paid around 38900

 

My JKR stickered at 37k and I paid 33.5 using a supplier discount program. An easy transaction with little to no haggling. I thought it was a fair price. They did a dealer trade with Koons Jeep in VA.