Smevans

Man I dont even make half of what they say. After mortgage, bills, car payment I am broke

jackcolton

I hadn't really ever thought about it in this way until reading that article, but Wranglers, as iconic and unique vehicles, definitely meet much of the same criteria that luxury cars fulfill - just in different ways.

Patman

I agree. I see more new wranglers in gated neighborhoods/country clubs than the nearby apartment complexes. The wrangler (with almost a $30k price tag for the basic unlimited) isn't much cheaper than entry level bmws, mercedes, etc

Battlefrog

Agreed, my 2010 JKU sport was almost 10K more than I just paid for my 06 BMW 330i that's fully loaded with sports package... (wife's car)...

Navyvetnorwich91

X2. My '11 Rubi was $40k, which is what we paid for my wife's Lexus RX. And after plowing $23k into mods, it's a pricey rig now. Oy veh!

petef550

My wife and I combined actually make more than that BUT and a big BUT it is I haven't worked a full year since 2008 so we are scrapping by like everybody else when I was working I did a fair job of saving but its been a couple years so savings is gone...and I got the mod sickness BAD she would kill me if I used the credit card...WTF

JCruz

Thats a lot of money to have in a Mopar

JK-Blue

That explains all these awesome builds I can only read about.

armycop

That must be why I felt like the poorest guy at the last meet and greet.... mine's the little red one....

Navyvetnorwich91

The guy next to you is a monster. Those 40s?