I'm in with the majority here. Brand names have real value because of their regognition. No doubt "JEEP" has lots of recognition. Chysler milks this value by tagging the brand onto other vehicles, al la Commander, Cherokee, Liberty, etc. I believe thats why the added moniker "Wrangler" is used to set the classic jeep apart from the others. Wrangler doesnt seem to add value to the "JEEP" Jk as much as the "JEEP" name adds value to the other vehicle lines.

As far as I'm concerned, my JK (and TJs, CJ's etc ) is a real JEEP. Everything else with the JEEP name is a car or truck.

 

I've always called my JEEPS a "JEEP!" Well, unless I see a kitten! Then I call it a......... "car" just to see if it works!

 

this is going to sound awful, but here we go: from the title of this thread, my first impression was somebody was really homophobic.

 

I'm with you. Now what are we arguing about?

Anyways, I rarely ever say "Wrangler"... This is "The Jeep". And the lady has a Patriot. And that is "the second car"...

 

Lets make it something interesting.

paper or plastic?

or bi-sacksual?



We have a Jeep and a Vue. So it is usually Mommy's Car, Daddy's Jeep, or well, ... Mommy's Jeep depending on who is saying it.