BFGoodrich Drops Tire & Wheel From 10,000 Feet, Installs it on JK
I’ve seen some pretty cool campaigns during my day.
I’ve even worked on a few behind the scenes myself, but I’ve got to give it to the guys at BFGoodrich: this first video posted below for the new all-terrain T/A KO2 is badass.
Then again, I’m a sucker for any cool shots of a Wrangler kicking up dirt to some cool music.
The campaign, called “KO2 Takes on Gravity,” gives a whole new meaning to the idea of the toughest all-terrain tire ever, as touted by BFGoodrich. It reminds me of the video the tire company posted last September (also included below), except the Wrangler had to share more air time with some other SUVs that I will refrain from naming.
Here’s a look behind the scenes of that huge tire skydive.