Tail gate ground
I'm from the electrician side of things, and mess with audio and CB as well. Sometimes the different terms for things drive me nuts. There are endless interpretations of this grounding thing.
I'm not a radio expert although I've listened to them from a very young age. I have installed many data radio systems for municipal and industrial customers over the past 20 years but that doesn't make me a CB expert either. I do have a CB in my 2010 JKU that I installed following the kit’s instructions to the letter and it works fantastic. Transmits at least 5 miles and has SWR readings of 1.0 – 1.5. 
What I do know about CB antennas I read on the FireStik website. What I have read about grounding is that unless you are using a groundless antenna (primarily designed for fiberglass cars/boats) which uses the coax shield for your ground, you definitely need a grounded metal surface (ground plane or counterpoise) to transmit radio waves. Without the counterpoise, the radio frequencies are reflected back to the radio causing a high Standing Wave Ratio (SWR). The coax shield in a cable for use with a standard antenna is to keep the radio signal intact until it reaches the antenna. It is not your counterpoise connection.
Read more here:
Measuring SWR

What I do know about CB antennas I read on the FireStik website. What I have read about grounding is that unless you are using a groundless antenna (primarily designed for fiberglass cars/boats) which uses the coax shield for your ground, you definitely need a grounded metal surface (ground plane or counterpoise) to transmit radio waves. Without the counterpoise, the radio frequencies are reflected back to the radio causing a high Standing Wave Ratio (SWR). The coax shield in a cable for use with a standard antenna is to keep the radio signal intact until it reaches the antenna. It is not your counterpoise connection.

Read more here:
Measuring SWR


